TOJDEL - Volume 11 - Issue 2b - April 2023

Complete Issue's PDF file

 

A COMPARATIVE STUDY OF CUSTOMER SATISFACTION TOWARDS SERVICES OFFERED BY THE PUBLIC AND PRIVATE SECTOR BANKS

Janardhan K. Pawar,Sudarshan P. Pawar

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Abstract: Due to intense competition and shifting banking reforms there is the importance to the banking industry and their customers. The purpose of the study is to determine whether India's banking sector holds primary importance. Given the fierce competition between public and private sector banks in today's environment, this research is critical to determining which sector is performing best and what marketing strategies banks employ to attract new customers. This study looks at which of the many services provided by banks are most popular with customers. What kinds of services the public and private banks that are the subject of the current study provide? Everything from a debit card to a credit card to a home loan to a personal loan to a car loan to Internet Banking. are taken into account for gauging how satisfied customers are with the services provided by public and private banks. It is concluded that customer satisfaction and the services provided by both banks are significantly linked

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A COMPARATIVE STUDY OF MARKETING STRATEGIES & BRANDING OF SELECTED PHARMACEUTICAL COMPANIES FOR PRESCRIPTION & OTC PRODUCT IN MAHARASHTRA STATE (MS) INDIA

Dileep M. Pawar,Santosh M. Shinde,Yogendrakumar R. Deokar

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Abstract: Marketing Mix are tools to cater value to target audience by understanding the actual market characteristics, without understanding the potential customer and having detailed information the offering won’t match the customer requirement and the efforts of the marketer will not be capitalised to succeed in market. Marketer need to understand the Marketplaces micro details with the help of various tools available STP, Approach and accordingly create the offering which will be right fit for the Market. In this paper researcher attempt to study the Marketing Mix of selected pharma companies and also try to figure it out what all difference the marketer tries to implement for different set of product Prescription Products and OTC Products, Researcher has used a Description research design to execute the research in more organised ways with sample size 1026 by using non-Probability sampling method to infer the physician’s perspective for marketing mix adopted by selected pharmaceutical companies. The finding of the studies revolves around the Marketing strategies deployed by the Marketer which at the end of the day encountered by the physician and how these strategies and applications are beneficial for companies to differentiate the different plan of action to cater the target audience in better way, The study attempts to clarify that the physician, Chemist and Medical Representative play crucial role in felicitating the sales of the Pharma product whether it could be Prescription products and OTC , various dimension have been coved in this study. The study covers Marketing Strategy and Branding aspects of selected pharmaceutical companies

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A LITERATURE REVIEW ON UNDERSTANDING THE CONSTITUENTS OF PHYGITAL RETAIL

Kavita Kamath,Sumona De Sil,

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Abstract: The Indian Retail Sector is at a juncture where the juxtaposition of the physical and the digital has resulted in an eminent hybrid structure known as Phygital retail. Retailers are incorporating newly innovated technologies in their physical and online stores to face competition, keep up with the evolving demands of consumers influenced by technological innovation, and remain relevant in the market. The efficacy of these technologies is a matter of question. While smartphones and digital payments have streamlined the shopping experience exponentially, the impact of other technologies like Augmented Reality, Virtual Reality, and Artificial Intelligence that further blurs the line between physical and digital are a few areas where research is sparse. This paper aims to explore, ascertain and understand the various constituents of phygital retail and analyze the efficiency of these constituents. The research follows an exploratory research design that studies research papers, theses, and reports published by the media

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A PILOT STUDY OF ORGANISATIONAL SUSTAINABILITY IN THE HOSPITALITY INDUSTRY OF PUNE CITY

Namrata D'Souza,Sunil Ujagare

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Abstract: This quantitative study on organizational sustainability in the hospitality industry of Pune City sheds light on the current state of sustainable practices in hotels, the barriers and challenges faced in their implementation, and provided recommendations for improvement. The findings revealed a positive relationship between the implementation of sustainable practices and the level of organizational sustainability in hotels. This emphasizes the significance of incorporating sustainable practices to enhance the overall sustainability of hotels in Pune City. The study identified various barriers that hinder the implementation of sustainable practices, including lack of financial resources, limited awareness among employees, absence of clear guidelines and policies, insufficient support from top management, resistance from employees and stakeholders, lack of access to environmentally friendly technologies and resources, and the complexity of implementation

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A STUDY OF CHALLENGES AND OPPORTUNITIES TO TEACHERS IN COLLEGES

K. Yasmin

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Abstract: The present study aims to address the challenges and opportunities to the teachers working in the colleges of Chennai city. The researcher has adopted a survey method to gather the responses from the college teachers. The statistical tools are applied through SPSS software Version 23.0 and tools are applied to get meaningful findings to the research objectives of the study. The results of the hypothesis testing indicates that there is significant difference between the perceptions of teachers regarding the Opportunities in their profession based on their demographic variables and the researchers concluded that Issues of varied nature do exist in the teaching profession and challenges for the teachers besides wonderful opportunities for career growth and development

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A STUDY ON “HIT AND RUN” CLAIM PROCESSES AND AWARDS IN INDIA WITH SPECIAL REFERENCE TO THE STATE OF MIZORAM BY

Hmingthanpuii Ralte,Jangkhongam Doungel

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Abstract: Vehicle has become one of the primary basic needs of everyone. The automobiles have transformed man with independence and freedom. It enables man to cover within a city and outside too at ease. It has become more vital to cover various places such as shopping centres, workplace and back home, hospitals, schools, colleges etc. Our Indian Government has passed The Motor Vehicles Act in 1988 that covers all road transport vehicles. It covers all traffic rules, procedure for vehicle insurance, registration, role of controlling authority, penalty rules etc. These penalties have been increased as per the Motor Vehicles (Amendment) Act, 2019. These increased penalties are for violation of traffic rules, safeguard to proper road-users, standards for motor vehicles and institution of The Central Consumer Protection Council (CCPA) as well as making liability of the vehicle owners for violation done by minors. The Motor Vehicle Act recognized three types of claims in the incident of motor accident through which one can go for the compensation claim like Hit & Run, Structural Formula basis and Liability based on fault. Hit & Run case is a situation when the accused hits the victim with his vehicle and runs away from the spot of the accident. The act also increased the amount of compensation amount in case of death in Hit & Run cases to Rs.2,00,000/ from Rs.25,000/- and in case of serious injuries the amount increased to Rs.50,000/- from Rs.12,500/- (Section 161). It is no doubt true that the incident of Hit and Run takes place in the state of Mizoram but the Solatium Scheme for compensation of the victim was never implemented in Mizoram, which is to be implemented by the Government of Mizoram. Furthermore, the State Crime Record Bureau does not maintain a separate record to identify the cases of Hit & Run under the Motor Vehicle Act1988. It is clear that there has been a violation of right towards the victim in case of Hit and Run in Mizoram. So, it is an immediate need of the state to implement the scheme to compensate the victim to enable them to access justice without delay as justice denial oppresses the victim

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A STUDY ON AWARENESS AND RELEVANCE TOWARDS NATIONAL EDUCATION POLICY, 2020

Pritesh Somani,Ushmita Gupta

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Abstract: The study was executed to identify awareness of the students as a community towards National Education Policy (NEP) and further identify its relevance for the student community. The said research was quantitative in nature wherein a survey approach was used among the students as students are an important stakeholder towards the execution of the said policy. Information for the research purpose was collected using both first hand as well as through secondary sources. Primary data was collected by using a structured research instrument through google forms & analysis was done by S.P.S.S. through basic percentage analysis, Bivariate analysis like MannWhitney U test keeping in mind the results of data normality along with Correlation and Regression analysis. It was identified there was a positive correlation among Awareness and Relevance towards the policy under consideration. The relevance of policy will increase as and when there will be increase in awareness among the most important stakeholder i.e., students will become more aware about National Education Policy (NEP)

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A STUDY ON AWARENESS OF GREEN HRM PRACTICES AMONG THE STUDENTS OF ARTS AND SCIENCE COLLEGE IN KANCHIPURAM DISTRICT

K. Umadevi,B. Geetha,J. Ramya

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Abstract: Increasing Population and changes in Lifestyle leads to many environmental problems. Higher education can play an important role in the sustainable development of any nation. The most predominant issue of the present world scenario is environmental sustainability and the role of higher educational institutions in relation to environmental sustainability. Higher education system can impart the knowledge of prevention of deterioration of our Ecosystem in the minds of students who are to be future citizens of our nation. This paper examines the awareness of Green HRM practices among the students of Arts & Science College in Kanchipuram district and the green initiatives taken by the colleges in implementing the Green HRM Practices. Nearly 60 respondents were taken as samples for this study

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A STUDY ON CONSUMER PERCEPTION AND BUYING BEHAVIOUR TOWARDS FESTIVE SALE IN INDIA WITH SPECIAL REFERENCE TO CHENNAI CITY

R. Tamilselvi,K. Rajeswari

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Abstract: Timing plays a very important role in marketing of various products. The festive sales in India are a major contributor to both online & offline sales. During these days sellers focus more on advertising about their goods and provide discounts & other various offers to boost their sales. The biggest festive sale in India is held from October to January every year because the majority of festivals fall on those months. Major festivals such as Diwali, Pongal, Christmas, Holi etc. are some of the most commonly celebrated festivals in India. People tend to buy more on those days because various attractive offers are provided by the sellers. Many online stores use unique names for such shopping events. To name a few – Big Billion days in Flipkart, Great Indian shopping festival by Amazon, Pink day sale by Nykaa. Even offline stores uses terms such as Aadi offer, Buy one get one, Flash sales, unlimited offer etc. Sellers’ uses these festive sales because more purchases can be done on the same day with less expended for any transaction. Festive sales in India contribute tremendously to the growth of sales which in turns leads to economic growth, this study focuses on finding how the customer’s buying pattern varies from normal days to festive days

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A STUDY ON CONSUMER PERCEPTION TOWARDS ADOPTION OF E-VEHICLE IN SANGLI CITY

Mohammed MeerAhmed M. Ali,Anand A Deshmukh

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Abstract: E-Vehicle is a solution to lot many problems such as pollution, increasing the fuel rates, deaths due to pollution etc. Combustion engine automobiles generate a variety of pollutants. The amount of fugitive emissions from fuel, their source, and other factors such as the type of vehicle and how well it is maintained are all included in the pollutants that come from automobiles. Hydrocarbons and carbon monoxide are the main pollutants produced by gasoline-powered automobiles, whereas oxides of nitrogen and particulates are the main pollutants produced by diesel-powered vehicles. E-Vehicle generates zero pollution, saves money as lesser cost for charging and no fuel needed. EVs offer a practical way to cut overall greenhouse gasses emissions and decarbonize on-road transportation when they are charged with clean electricity. Due to the significant energy and environmental benefits of high vehicle economy, low exhaust emissions, and less reliance on petroleum (electricity production has a wide range of fuel options), vehicle electrification is a game-changer for the transportation industry. In the evolution of the energy system, the electrification of vehicles is a disruptive force that fundamentally alters the roles of many industries, technologies, and fuels in long-term transformation scenarios. There is little doubt that EV charging will have an influence on the power sector in terms of overall energy use, demand profiles, and supply-side synergies. The E-vehicles availability and adoption is a challenge as the cost of E-vehicle and the infrastructure facility available at present in India restricts consumer to adopt it. This paper tries to explore the consumer perception towards E-vehicle purchase decision in Sangli city

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SIGNIFICANCE OF MOOC IN STUDENTS LEARNING AND DEVELOPMENT PROCESS

Mangalgouri S Patil, Anuradha Kanade, Anant Madhav Kulkarni

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Abstract: MOOCs, or massive open online courses, have been growing in popularity over the past several years. These courses allow students to gain free access to high-quality education offered by some of the most prestigious colleges and organizations in the world. The purpose of this literature review is to investigate the significance of massive open online courses (MOOCs) in the learning and growth process of students. The benefits of massive open online courses (MOOCs) in terms of affordability, accessibility, flexibility, collaborative learning, and educational quality are investigated in this research. However, it also sheds light on the difficulties that are associated with massive open online courses (MOOCs), such as high dropout rates and the requirement for novel assessment strategies. In addition, the analysis investigates the possibilities presented by massive open online courses (MOOCs) to supplement traditional education, improve employability, foster digital literacy, facilitate personalized learning, and advance globalization. The study also investigates the impact that massive open online courses (MOOCs) will have on the educational landscape of the future

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SUPERIOR - SUBORDINATE RELATIONSHIP: THE KEY TO EMPLOYEE RETENTION

K Midhun Raj

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Abstract: The superior-subordinate relationship plays a critical role in employee retention and organizational success. Superiors possess formal authority to shape employee behavior through rewards and punishments, directly impacting retention and attrition rates. The quality of the relationship between subordinates and their supervisors significantly influences subordinates' perceptions of the workplace and their level of engagement. A positive relationship fosters strong engagement, while a strained relationship can demotivate employees and prompt them to seek alternative job opportunities. Replacing an employee is not only costly in terms of recruitment expenses and productivity loss during onboarding but also presents a challenge for organizations. Employees who have a satisfactory relationship with their supervisors tend to be more focused and productive. Given the competitiveness of the job market, retaining valuable and talented employees is crucial for organizational success. Therefore, leaders must prioritize establishing and nurturing a positive superior-subordinate relationship as a key strategy for employee retention. This paper reviews the importance of the superior-subordinate relationship and its profound impact on employee retention. It emphasizes that leaders must devote significant attention to cultivating a supportive and collaborative relationship between superiors and subordinates. By doing so, organizations can create a conducive work environment that promotes employee satisfaction, engagement, and productivity. Recognizing the changing dynamics of the workforce, organizations must adapt their approaches to meet the evolving needs and expectations of employees. Ultimately, fostering a positive superior-subordinate relationship becomes a pivotal factor in retaining valuable talent and achieving long-term organizational success

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SUSTAINABLE SUPPLY CHAIN MANAGEMENT FOR EVS IN INDIA

Davender Duggal, Mahesh V. Shitole, Meenakshi Duggal,

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Abstract: India is grappling with a significant surge in the number of automobiles, resulting in a considerable increase in harmful gas emissions. To address this issue, there is a growing inclination towards replacing conventional fossil-fueled motorcycles and vehicles with electric alternatives, particularly electric vehicles (EVs) that utilise sustainable resources like battery exchange systems and power charging stations. However, the progress of EV adoption in India has been relatively limited. To tackle this challenge effectively, it is crucial to develop sustainable supply chains that encompass economic, social, and environmental considerations. The research will entail a thorough analysis of existing literature, case studies, and industry reports focused on the supply chain of electric vehicle components, with specific emphasis on battery exchange systems and electric motors. It will critically examine the current challenges faced by the supply chain in India, including issues related to production, distribution, and end-of-life disposal of batteries. By understanding these challenges, the study aims to identify potential solutions and best practices from around the world that can be adapted to the Indian context. Based on a comprehensive analysis of the literature, this review aims to propose a practical and sustainable supply chain plan for electric vehicles in India. The plan will encompass recommendations for improving the production and distribution of battery exchange systems and electric motors, optimising logistics and transportation, enhancing battery recycling and disposal processes, and fostering collaboration among stakeholders in the supply chain

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TEEN DEPRESSION AND FUTURE CHOICE OF WORK

Harini Shri.R, Kanimozhi. K

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Abstract: Teenage is when we begin to understand the complexity of our surroundings, the pressure they might have to handle is not something that can be taken lightly in this competitive world where the teens are forced to take up the pressure. Sometimes changes in the environment, parental pressure and expectation of the society makes the teens want to run away from it. This might cause depression in them. When taken care of, at an early phase the depression can be overcomed. If it is left untreated it might cause teens serious damage and they might also suffer from eating disorders, sleeping disorders, lack of confidence, anxiety and even lead to self-harm. Teen depression should be addressed by society. This research paper attempts to study teen depression and future choice of work. The period of survey was conducted during the period extending from January 2023 to February 2023. Teen depression is rapidly increasing. We must take a good look into this matter where there are lots of misconceptions in society about teen depression

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THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION OF PUBLIC SECTOR BANKS IN TAMIL NADU USING LINEAR MODELS AND ARTIFICIAL NEURAL NETWORK

S. Farzana, Gayathri Harikumar

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Abstract: The banking sector is now sensing the effects of technological advancements, economic volatility, increased competition, and more demanding customers. The success and expansion of a bank depend on a consistent base of loyal and satisfied customers. Banks in today's highly competitive market are always on the lookout for ways to improve their services in order to keep their existing customers and win over new customers. When it comes to keeping customers, banks no longer settle for merely meeting their expectations; instead, they are actively working to exceed those expectations through customer delight. Indians favor public sector banks over private ones for a number of reasons. The purpose of this research is to analyze the relationship between service quality and the customers' level of happiness and loyalty in public sector banks in Tamil Nadu. The 650 clients of Tamil Nadu's public sector banks were polled using a standard questionnaire. The predictive analysis is performed using a deep learning technology called Artificial Neural Network (ANN). Predicting bank customers' satisfaction required correlation, regression, and ANN analysis. This study uses empirical research. Artificial Neural Networks provide predictive analysis. ANN models validate and predict customer satisfaction. Statistical measures assess ANN model efficacy. 5 iterations predicted customer satisfaction with 86.87 percent accuracy. The survey concluded that select public sector banks in Tamil Nadu have a very good service, which helped them to increase their satisfaction level of the customer

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TRAINING AND DEVELOPMENT THAT FUELS SUBSTANTIAL TRANSFORMATION OF EMPLOYEE’S JOB SATISFACTION: A REVIEW PAPER

Anuradha Pandey, Kumkum Singh

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Abstract: Training and development have long been concerned with human resource management, job satisfaction, loyalty and inspiration in organizational context. Hence, employees are considered human capital of the organization. Top management have realized the importance of training and development to increase the job satisfaction and performance of the employees at workplace. Training and development are the key to success of the organization. Training and development have become the center part of the organization to retain the multitasking employees. The purpose of this study is to find out the impact of employee training on job satisfaction. The outcome of this study is to relate the employee training with job satisfaction to contribute the success of the organization. This is a conceptual review paper based on secondary source of data aimed to study the impact of training on employee job satisfaction and to provide suggestions as how to improve job satisfaction by practicing “Affect theory” of job satisfaction. Future research is required to further study the impact of training and development on employee job satisfaction, with view to develop true framework for measuring job satisfaction of employees.

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TRANSFORM AGRICULTURE TO AGRIPRENEURSHIP TO ALLEVIATE RURAL POVERTY IN INDIA

Pooja Sasi V S, T Rajesh

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Abstract: India is one of the fast-growing economies in the world. But still, poverty remains the most prominent challenge to the economy. The MPI (multidimensional poverty index) report of NITI Aayog identified that 25.01% of the Indian population is multidimensionally poor. Agriculture has a significant role in alleviating poverty in India since more than 70% of the population lives in rural areas, and 152 million depend on the primary sector for their livelihood. But still, the agriculture scenario in India is not vibrant. According to the MPI report of NITI Aayog 2021, Bihar, Jharkhand, U.P, M.P, and Meghalaya are the poorest states in India. All these states are well diversified with agricultural resources and have a good share in national agriculture production, yet the poverty rate increases in these states. Over-dependence on traditional farming pushes the farmers deeper into poverty. So it is very imperative to transform traditional agriculture into agribusiness. Agripreneurship is a strategic solution for enhancing the productivity and profitability of the sector. Rural India has wide opportunities in organic farming, agri tourism, value addition, and output processing of agri products. Agripreneurship can uplift rural people and the Indian agriculture sector. The development of Agripreneurship also helps the economy to revive from poverty to a great extent

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UNLEASHING THE POWER OF ANIMATION IN MARKETING: INSIGHTS AND IMPLICATIONS

Mandar Naik, Yogesh Suryawanshi, Avadhut Atre

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Abstract: Animation has emerged as a dominant force in advertising, captivating audiences with its dynamic and attention-grabbing movements. However, there is a limited understanding of the diverse types of animation and its immense potential for effective marketing. This study aims to explore the fundamental concepts of animation and its utilization in the realm of marketing. Drawing upon existing research, we analyze the effectiveness of animation based on attributes such as attention, recall, and conversion rates. Additionally, we investigate the additional advantages that animation offers beyond these metrics. Our findings emphasize that animation is an exceptionally powerful tool in advertising, as it captures attention, enhances product or service recall, and drives increased conversion rates and overall engagement. Furthermore, animation has the ability to evoke heightened emotional engagement, improve brand image, and amplify social media sharing. This study unveils the substantial impact of animation in marketing, providing invaluable insights and implications for both practitioners and future research endeavors in this field

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WORKPLACE HAPPINESS: THE KEY TO EMPLOYEES RETENTION

K Midhun Raj

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Abstract: Retaining valuable and talented employees is a pressing challenge faced by organizations in the highly competitive business environment of the Republic of India. Employee retention has always been important, but its significance has grown exponentially in today's dynamic landscape. The costs associated with employee turnover, including recruitment expenses and lost productivity, coupled with the intense competition for skilled employees, make employee retention a critical priority. This paper explores the role of workplace happiness in employee retention and examines the factors that contribute to creating a happy work environment. The study highlights the connection between employee happiness and retention, emphasizing that happy employees are more likely to remain with an organization. The paper delves into the significance of superiorsubordinate relationships, co-worker relationships, work-life integration, appreciation, mindfulness, and stay interviews as essential elements for fostering workplace happiness. These factors collectively contribute to creating a positive and engaging work environment that promotes employee satisfaction and long-term retention. Through a comprehensive literature review, this paper underscores the importance of prioritizing employee well-being and happiness to address the challenge of retaining valuable talent. It emphasizes that increasing workplace happiness is not only a sustainable strategy for employee retention but also a key competitive advantage for organizations. By investing in the factors identified in this study, organizations in the Republic of India can enhance workplace happiness, increase employee retention rates, and gain a competitive edge in the market

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A STUDY ON EFFECTIVENESS OF CHATBOTS AS AN ADVANCED MARKETING TOOL

Santosh Prakash Dhawale, Deshmukh Narendra Pandurang, Balaji Mudholkar

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Abstract: Chatbots are computer programs that can simulate conversation with human users. They are increasingly being used by businesses as a way to interact with customers and prospects. Chatbots can be used to provide customer service, generate leads, and sell products. Chatbots offer a number of advantages over traditional marketing methods. They are always available, they can handle multiple conversations at once, and they can be customized to meet the needs of specific customers. The study focuses on chatbots and their effectiveness as a marketing tool. Primary data was collected from 130 company managers on which the findings of the studies are based. The study will specifically evaluate the use of chatbots for customer service. the findings of this study indicate that chatbots have a positive impact on various aspects of business operations, including customer satisfaction, cost reduction, sales, customer loyalty, brand awareness, website traffic, data collection, customer segmentation, and marketing effectiveness. These conclusions highlight the potential benefits and effectiveness of chatbots in improving customer experiences and achieving organizational goals

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A STUDY ON EMPLOYEES’ WORK MOTIVATION & ITS EFFECT ON THE JOB PERFORMANCE IN SERVICE SECTOR

B. Deepapriya, J.Mahalakshmi

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Abstract: The significance of employee motivation has increased due to recent modifications in the service sector. Motivation involves encouraging others to act in order to accomplish goals. The psychological drivers of behaviour in the context of a work goal can include a financial necessity, respect, job fulfilment, success and other things. Motivation is vital in the management framework. It enables organizations to expand and utilize the skills of their workforce in an efficient manner. It takes a lot of work for every company to keep employees engaged and motivated. One of the best methods for motivating employees is employee recognition. Employees feel more connected to and motivated when appropriate recognition efforts are made. This study investigates the link between workplace productivity and employee work motivation in the service sector. The respondents for this study were chosen using a convenience sampling technique. The sample consisted of 50 employees from service organizations. In this study, quantitative descriptive analysis and a Likert scale measurement tool were both utilised. Furthermore, the study sought to determine how fulfilled employees are with different parts of their jobs

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A STUDY ON FACTORS CAUSING EMPLOYEE ATTRITION AMONG EMPLOYEES OF IT COMPANIES IN BANGALORE CITY

Keerthana Y. H, T.K. Avvai Kothai

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Abstract: Attrition is unavoidable for any industry. An employee will leave the organization for professional or personal reasons. Attrition beyond a certain point will be a concern for the organization. This paper focuses on factors causing attrition among employees of IT companies. A study was conducted among employees of IT companies in Bangalore city

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A STUDY ON FACTORS INFLUENCING GREEN CONSUMERISM AMONGST THE YOUTH IN INDIA

Anuradha Phadnis, Sheetal Kashinath Umbarkar, Patil Hemant Baliram

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Abstract: In recent years, there has been a growing global concern about environmental sustainability and the need for responsible consumption practices. The concept of "green consumerism" has gained significant attention as individuals increasingly consider the environmental impact of their purchasing decisions. A representative sample of 158 youth from Pune City was selected for the study. The sample included individuals between the ages of 18 and 30 who were actively engaged in consumption decisions and had the potential to adopt green consumerism. The survey results indicate that the sample population has a generally positive attitude towards environmental issues and green consumerism. The one-sample statistics indicate that the sample population has a high level of awareness and understanding of environmental issues, with mean scores above 4 on a 5-point scale for all items related to awareness and understanding. Additionally, the sample population actively seeks information about environmental conservation and sustainability and feels responsible for taking actions to protect the environment. These findings suggest that the sample population has a strong sense of personal responsibility towards protecting the environment and is actively engaged in seeking information to make informed decisions regarding environmental issues. Finally, the correlation analysis indicates a moderate positive correlation between awareness of environmental issues and green consumerism. This suggests that individuals who are more aware of environmental issues are more likely to engage in green consumerism.

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A STUDY ON HOTEL MANAGEMENT STUDENTS’ PERCEPTION TOWARDS INDUSTRIAL EXPOSURE TRAINING IN TELANGANA

Suman Kumar, P. Purna Chandra Rao

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Abstract: Industrial exposure training or internship has emerged as a crucial component of the educational experience across different institutions and universities. Internship programs have been implemented in a variety of tourism and hotel management focussed undergraduate and postgraduate programs in our country in order to provide students with an opportunity to gain practical exposure and experience in their field of study. Internship programs empower students with great zeal in a seamless transition from the realm of academia to the working world. This study attempts to analyse the influence of different components in internships namely, scope for learning, skill development, support from superior, relationship with peers on their intention to take up career in hotel management. The sample of the study included 252 students who have undergone internship programs in different hotels recently in the Hotel management institutes of Telangana .The results of the empirical analysis has revealed that all the components in internship have significant and positive impact on career intention of students in hotel management programs. This study is a part of larger research work and the findings have significant implications for different stakeholders like students, hoteliers, government agencies, parents and educational policy makers

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A STUDY ON INVESTORS PERCEPTION ABOUT SYSTEMATIC INVESTMENT PLAN (SIP): AN ALTERNATIVE INVESTMENT OPTION; WITH SPECIAL REFERENCE TO SALARIED EMPLOYEES IN ERNAKULAM DISTRICT

Reema Dominic,Nima Dominic,Akhila P A

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Abstract: For many investors interested in high returns but lower risk with installment payments, the systematic investment plan (SIP) has arisen as an alternative investing strategy. This study tries to analyze the use of mutual funds under a systematic investment plan (SIP). The study's goal is to identify the driving forces behind SIP investment. Through the use of a well-written questionnaire, respondents were interviewed in order to explore their demographic profiles and their mutual fund investments under a systematic investment plan. The data were then analyzed using descriptive statistics in SPSS. A sample of 106 salaried employees in Ernakulam District was taken for the study. In this study authors try to test various relationships like age of respondents and their awareness level about SIP, qualification and investment perception, annual income and attitude, occupation of the respondents and their preferred investment alternatives. After conducting various statistical tests, study revealed that all these factors are independent of each other. Findings of the study showed that the awareness levels of respondents towards SIP’s different elements are different. Small investors can use a systematic investment plan to access the capital markets; the study will be beneficial to them. SIP is one of the finest longterm investment options, especially for first-time investors and salaried individuals

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A STUDY ON NEUROMARKETING POTENTIAL, PROBLEMS AND APPLICATIONS IN THE INDIAN E-COMMERCE SECTOR

Anil Sharma,Soumyakant Dash, Sachin Deshmukh

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Abstract: The purpose of this research is to investigate the notion of neuromarketing and its related features. In today's unpredictable economy, advanced marketing research methodologies are required to determine client preferences or limits for meeting their needs. Neuromarketing research techniques can investigate consumers' brains and may provide answers to many outstanding issues about consumers. This study highlights the complementing function of neuromarketing strategies in comprehending many elements of customer behavior. It focuses on the potential application of Eye Tracking as a neuromarketing approach for market research. It also takes into account the scenario of consumer purchasing behavior before and after neuromarketing. It also refers to the use of tools created by cognitive neuroscience and psychology experts to evaluate and understand people's reactions to products and promotions, allowing marketing efforts to be refined and made more effective. Aside from that, it demonstrates the obstacles and limitations of the neuromarketing idea in the e-commerce industry. This article also provides a glimpse into the future of neuromarketing. This study is descriptive and secondary in nature, and it is based on a survey of the literature. This study fills a vacuum in the marketing literature by introducing the notion of neuromarketing to the E-commerce business. Data for this study was gathered from a variety of secondary sources, including articles, blogs, and prior related research papers. The findings of this article offer a possible approach for Eye Tracking in influencing consumer purchase behavior on Ecommerce websites and scrollers' online purchasing perspectives. It is possible that in the current and future scenarios, neuromarketing techniques, particularly eye tracking, will be used in marketing research.

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A STUDY ON OPERATING EFFICIENCY IN POST-MERGER PERIOD FOR AMALGAMATING (MERGED) COMPANY WITH REFERENCE TO MANUFACTURING COMPANY IN INDIA

Yogesh Vinod Bhavsar,Leena B. Dam

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Abstract: This research study investigates the impact of mergers on operating efficiency in the post-merger period for amalgamating companies in the manufacturing sector in India. Specifically, it focuses on two key aspects: the perception of job security among employees and employee satisfaction with the organizational culture. The study employs a quantitative approach, utilizing a cross-sectional design with a sample size of 150 participants selected through purposive sampling. Data is collected through a structured questionnaire using Likert scalebased closed-ended questions. The collected data is analyzed using paired t-tests to compare the mean scores of job security perception and organizational culture satisfaction before and after the merger. The findings reveal a significant decrease in the perception of job security among employees in the post-merger period compared to the pre-merger period. Employee satisfaction with the organizational culture also shows a significant decline after the merger. These results highlight the potential challenges and concerns employees face regarding job security and organizational culture during the post-merger integration process. The study contributes to the existing literature on mergers and their impact on operating efficiency in the manufacturing sector. The findings emphasize the importance of effective communication, transparency, and support during the merger process to mitigate negative effects on employee perceptions of job security and organizational culture satisfaction. The research further suggests avenues for future studies, including longitudinal analysis, qualitative research methods, and comparative analysis across industries and countries. Understanding the dynamics of mergers and their impact on employee experiences can aid organizations in developing strategies to enhance post-merger integration and ensure a smooth transition for employees

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A STUDY ON ORGANIZATIONAL CLIMATE AND PERFORMANCE OF EMPLOYEES IN INFORMATION TECHNOLOGY (IT) SECTOR

V. Kalaivani,J. Srinivasan

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Abstract: Organizational climate consists of various components related to rules and regulations, objectives, innovation and welfare measures of employees in the organizations. The results reveal that significant disparity exists in the organizational climate in the Information Technology sector among profiles of employees excluding their gender and education. Organizational climate has significant, positive and moderate relation with performance of employees in the IT sector. Thus, in order to improve organizational climate, IT companies should always concentrate on welfare measures for employees and they must always adopt new and innovative ideas immediately and they should permit their employees to participate in making important decisions

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A STUDY ON SERVICE QUALITY OF UBER CAB USING SERVQUAL

Ashutosh Zunjur,Nitpal Singh Chug, Kiran Patil

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Abstract: Service quality is related with the customer satisfaction. Better the service quality higher will be the customer satisfaction. Therefore organizations strive to measure the service quality continuously. It helps organizations to pinpoint the weaknesses of the service. Such weaknesses can be avoided by improving specific quality dimensions. This study makes an attempt to measure the service quality of UBER Cabs service. The purpose is to understand the relationship between demographics and the perceived service quality of UBER and the relationship between overall service quality and service quality dimensions (Tangibility, Reliability, Responsiveness, Assurance, Empathy). SERVQUAL was used to record the responses with respect to perceived service quality. 215 responses were analysed. It was found that demographics and perceived service quality are significantly related. It was also found that ‘Overall service quality’ is significantly influenced by tangibility, reliability, responsiveness, assurance and empathy of UBER cabs service

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A STUDY ON THE CHALLENGES OF WOMEN ENTREPRENEURS IN INDIA

E. Jeevaratnam Jane, L. Paul Edison, T. Punitha

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Abstract: Women entrepreneurs play a crucial role in today's society, and their inclusion in the community is essential for ensuring continued economic growth and social improvement. Despite importance to women in Indian culture, their entrepreneurial potential has been underutilized because of their lesser role in the society. With India's rapidly increasing population, there is a need to develop an adequate environment for entrepreneurship generally and to the empowerment of women by means of entrepreneurship in specific. Throughout this process, it’s important for women to ensure the sustainability of their resources and identify both their strengths and their vulnerabilities. In addition, they attempt to realize their potential. Women are transforming from job searchers to creators as a result of the expanding digital era's chances. They are emerging into the fields of art and decorating, publishing and manufacturing, and are continually looking for more ways to get involved in the economy. Women are achieving remarkable success in many fields, including aviation, engineering, science, medicine, law, education, and the humanities. And if women can excel in these fields while still taking care of their families, then why couldn't run a successful enterprise. Despite having a great deal of natural ability and potential for entrepreneurship, women are often denied access to important resources such as funding, education, and peer support. The paper aims to explore the main challenges faced by women entrepreneurs

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A STUDY ON THE CULTURAL ADVANCEMENT AND CHALLENGES FACED BY THE ORGANIZATION

C. Revathy, C. Arun Kumar

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Abstract: This paper explores the evolution of culture and its impact on Indian organizations. Every Indian organization operates based on its own moral doctrine and value system, which are influenced by the employees' beliefs and the traditional societal code. These principles play a crucial role in shaping the organizational structure and functioning. However, with the rise of global businesses and competition from local entities, it has become imperative for Indian firms to study and understand cultural systems, as well as adapt to changes in the regional cultural landscape. The Human Resource Department faces the challenging task of ensuring that employees embrace cultural change and adhere to the organization's cultural doctrine. Culture is a complex and dynamic concept that varies from region to region, with no absolute theory or fixed notion. Nonetheless, the process of cultural progression has been ongoing since the dawn of civilization. This paper delves into the profound discussion on the evolution of culture and its profound impact on Indian organizations. By examining the cultural advancements and challenges faced by these organizations, this study aims to provide valuable insights into the role of culture in shaping organizational structures, fostering employee engagement, and driving overall success. The findings of this study can assist organizations in understanding and navigating cultural dynamics, promoting cultural alignment, and leveraging culture as a strategic asset for sustainable growth in the Indian business landscape.

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A STUDY ON THE FACTORS AFFECTING CONSUMERS' BUYING BEHAVIOR TOWARDS ORGANIC FOOD PRODUCTS IN CHENNAI CITY

Sankara Narayanan. M,Gayathri Harikumar

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Abstract: The primary aim of this empirical study is to examine the customer perceptions of organic food products and also to ascertain which factors influence customers' purchases of organic goods. The rising demographic dividend, purchasing power, and interest in organic commodities' alleged health and wellness advantages have bolstered India's organic food market. This research is being conducted in Chennai. The current investigation is exploratory and descriptive, including qualitative and quantitative research methods. Initially, the study had an experimental component required for data collection and assessment. The investigation's second phase is survey-based descriptive research, which employs a small sample of customers. The study's response rate resulted in a total sample size of 208. Consumer information is factored, and descriptively examined. The result reveals that most of the consumers are pleased with organic food products and would recommend them to others. They are hesitant to buy organic food items for various reasons, including a need for more trust in organic food products. The respondents are opined that consumption of organic food products helps to maintain health consciousness and food safety are willing to purchase them even when traditional alternatives are on sale. Moreover, organic food marketers and farmers educate customers and help them learn more about organic food products

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A STUDY ON THE IMPACT OF ARTIFICIAL INTELLIGENCE ON TRADITIONAL GROCERY STORES IN INDIA

Anil R Bajpai,Mahesh V Shitole,Dipti A Bajpai

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Abstract: In today’s world of digitalization technology is evolving at a very high pace. Organizations are making every effort to keep up with this change in order to be prepared to compete in the market. Artificial intelligence is one such technology, that is gaining popularity due to its numerous benefits. One of the first industries to successfully apply this technology to fulfill consumer demands is organized retail outlets. The traditional Indian Grocery Stores although unorganized is gradually modifying the outlook by altering the store layout to make it appear more like a supermarket. The focus has shifted from traditional selling to customer experience, from wastages to LEAN management, manual recording of transactions to software-enabled recording, manual pricing to RFID, paper money to digital money. The journey emphasizes transformation from initial technology resistance to embracing technology. During and post pandemic world, the ubiquitous Indian grocery stores supported the upsurge in demand and witnessed high sales of essential items. Considering the rising demand adaptation of AI will smoothen the process with efficient inventory management and control and real-time datadriven decision making. Artificial Intelligence can help such stores to gain operational efficiency that aspires to provide exceptional customer service and bank upon the range of possibilities

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A STUDY ON THE IMPACT OF ONLINE PRODUCT REVIEWS ON CONSUMERS’ BUYING INTENTIONS

Yogesh Gurav,Vinod Ingawale, Aakash Yadav

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Abstract: In the contemporary market, the consumers exhibit rational buying behaviour towards their purchases as they have access to a huge library of online reviews. Off late, it has been observed that digital transformation has a major impact on the way the businesses are run. This has also resulted in the changes in consumers’ buying behaviour as many of them have started buying the products online. However, the consumers face lot of difficulties in online purchases due to limited information about the products. This can be addressed through online customer reviews as it provides the precise information about the product’s features, its utility and the resultant value for money. The online customer reviews about products/ services are treated as electronic word of mouth (e-WOM) which facilitates changes in consumers’ attitude and in turn their future purchase decisions. The present study laments on the significance of online reviews, its impact on the consumers’ buying intentions, types of reviews used by them for making an informed buying decision and their attitude towards writing such reviews. The findings of the study emphasizes on the importance, trustworthiness and the utility of online product reviews as the influencer on the consumers’ buying decisions

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A STUDY ON-POST RETIREMENT PENSION SCHEME EVALUATION FOR GOVERNMENT EMPLOYEE IN INDIA

Raman Kumar,J. Mahalakshmi

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Abstract: Employee Compensation and benefit is a very important aspect of Human Resources Management. PostRetirement terminal benefits are helpful for old age income security, especially for the salaried employee. Post retirement Pension is an important component of constant income and financial stability. In India the Government Employees working in various Ministries and departments are covered under a defined pension Scheme, those appointed before 31/12/2003 named as Old Pension Scheme (OPS). An employee appointed on and after 01/01/2004 is covered under a contributory pension scheme named as National Pension Scheme (NPS). This study is an overview and evaluation of retirement pension plans of the Government employees in India. Under the OPS Government Employee receive one-time terminal benefits as EL encashment, Provident fund, Gratuity, pension computation facility and regular defined monthly pension whereas under NPS, the onetime terminal benefits are restricted to Earned Leave encashment, Gratuity only and pension pattern has changed to contributory scheme. This proposed study aims to analyse for adopting the contributory pension scheme and evaluation of both the pension scheme vis-à-vis OPS and NPS. Post retirement pensions are given to a retired central / State government employee in India to ensure that the retired government officials should be financially independent and can live their retired life without any financial challenges. The basic idea for extending the regular defined monthly pension was to ensure the old age constant monthly income and the social security of retired Government Employees

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A THEORETICAL BACKGROUND OF OWNERSHIP PATTERNS AND CORPORATE GOVERNANCE THEORIES

Krishika Chandwani, Harshal Raje

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Abstract: This paper is aimed to throw light on ownership patterns prevailing in India and theories of corporate governance. Ownership pattern plays a very important role in every organisation. It reveals the way an organisation has raised capital to fund its organisation. This paper discloses the ownership pattern that companies have to follow and disclose to SEBI, Stock exchanges and in Annual reports. Corporate governance is the set of rules and regulations that an organisation follows to be transparent. SEBI discloses the corporate governance norms that the companies have to follow and disclose in their annual reports. Previous studies have highlighted the theories on corporate governance and revealed how these theories are applicable for organisations. The theories have evolved from agency to transaction cost to social contract theory thereby stating the role of management towards shareholders and stakeholders. India has witnessed many scams which emphasises that a study to be carried out for ownership patterns and corporate governance. Thus, ownership patterns are studied along with corporate governance theories in this paper

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AN ANALYSIS ON THE CONSTRAINTS OF WOMEN ENTREPRENEUR IN SMEs WITH REFERENCE TO CHENNAI CITY

G. Yamuna

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Abstract: The Sixth economic census by the Ministry of Statistics and Programme implementation shows that only 13.76% of total entrepreneurs are Women. Out of 58.5 million entrepreneurs, it is only 8.05 million women entrepreneurship in India. Though there are a number of financial schemes and aids by the central and state government to the women entrepreneur, the rate of growth is less in India. Hence, this study made an attempt to find hindrances of women entrepreneurs in small and medium enterprises. The samples are the women entrepreneurs of small and medium enterprises with 182 numbers of respondents in Chennai city. The study has considered variables such as availability of government schemes, support from families, business environment, societal background, heredity, sufficient training, political stability, risk bearing capacity, etc. The study found that there are many constraints for women entrepreneurs on the aspects of financial, family and business. Further the study identifies family support, societal background, government schemes, etc helps the women entrepreneur to uplift their socio-economic development of our nation

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AN EMPIRICAL STUDY ON CONSUMER PREFERENCE TOWARDS SUPERMARKETS

S. V. Mohana Sujana,C.P.Senthil Kumar

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Abstract: Supermarkets are the large retailer stores which have been operated on a self-service basis which are selling goods in a wide range such as groceries, fresh products, bakery products, dairy products, toiletries, and chocolates etc. In general, a supermarket is a large-scale retail intuition which has been specialized in necessaries and convenience goods. Basically, supermarkets need huge premises and deals in food and non-food products. At present, these super markets have been given more importance by the consumers as they get all the products under one roof with a wide range of availability and choices with utmost good quality and reasonable price. The preference for these supermarkets has been increased not only in metro cities but also in small towns and so the purpose of the study is to know the consumer preference towards supermarkets and to know the factors which are influencing them to purchase from these retail store and to bring out the relationship between the preference and purchase of consumers from the supermarkets and to know how much they are satisfied through the purchase. The data for the study has been collected through google forms and the same has been utilized for analysis which has been done with the help of SPSS package. The suggestions and conclusion of the study has been drawn based on the findings.

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AN EMPIRICAL STUDY ON GREEN MARKETING

S. Nittyasri, J.Mahalakshmi

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Abstract: Green marketing is a marketing strategy that promotes environmentally friendly products, services, and production processes. This type of marketing aims to satisfy the needs and desires of customers while also being responsible in maintaining social and environmental gains over the long term. Green marketing plays an important role in satisfying the needs and desires of customers while also contributing to environmental sustainability. By adopting sustainable business practices and promoting eco-friendly products, companies can attract customers, build brand loyalty, and make a positive impact on the planet. The study will help spread knowledge about green marketing among the public. Also, the research will advance the field of green marketing.

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AN EMPIRICAL STUDY ON THE SAVING AND INVESTMENT BEHAVIORAL PATTERNS OF ASSISTANT PROFESSORS IN PRIVATE COLLEGES IN CHENNAI

Selva Kumar P, Gayathri Harikumar

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Abstract: This study has been carried out in self-financing educational institutions, and the research was conducted in a Chennai college of arts and sciences by Assistant Professors. This sort of research is conducted mainly with self-financing college assistant professors. A sample of 120 assistant professors in private colleges was selected randomly, and among 103 respondents, 100 questionnaires were analyzed for analysis. Despite low, medium, and high-income levels, instructors have been saving for the future as assistant professors. They are focusing on gold savings and bank deposits. The income level of college assistant professors has the most significant effect on savings. The majority of assistant professors favored gold savings schemes for short-term investments. Because married assistant professors choose gold savings plans over other assets, gold is a better way to put your money to work

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AN EXPLORATORY STUDY ON IMPACT OF SOCIAL MEDIA ON AGRICULTURE DEVELOPMENT FROM FARMERS GROWTH PERSPECTIVE

Rajasmita Panda, Binod Sinha,

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Abstract: Social media platforms have become prominent tools for communication and information exchange in various domains, including agriculture. This exploratory study investigates the impact of social media on agriculture development from the perspective of farmers' growth. The study aims to understand how farmers utilize social media platforms to enhance their agricultural practices, access market information, foster knowledge sharing, and promote community engagement. The research employs a mixed-methods approach, combining qualitative and quantitative data collection methods. A comprehensive literature review establishes the theoretical framework and highlights the existing knowledge gaps in the area of social media's impact on agriculture development. Subsequently, primary data is collected through interviews and surveys with farmers, agricultural experts, and social media influencers involved in the agricultural sector. The qualitative data analysis involves thematic coding to identify emerging patterns, themes, and insights related to the utilization of social media by farmers. The quantitative analysis utilizes statistical techniques to assess the frequency and extent of social media usage, its perceived benefits, and the challenges faced by farmers in utilizing social media for agriculture development. Preliminary findings indicate that farmers are increasingly adopting social media platforms to enhance their agricultural practices. The use of social media facilitates real-time access to market information, weather updates, pest management techniques, and crop-specific knowledge. It also enables farmers to engage in knowledge sharing, networking, and forming online communities with fellow farmers and agricultural experts. Furthermore, social media platforms empower farmers to showcase their products, establish direct communication channels with consumers, and explore new marketing opportunities. However, the study also identifies challenges such as information overload, reliability of information, limited internet connectivity in rural areas, and privacy concerns as potential barriers to effective utilization of social media for agriculture development. The study's implications contribute to the existing literature on the role of social media in agriculture and provide insights for policymakers, agricultural organizations, and farmers themselves. By understanding the impact of social media on agriculture development from farmers' growth perspective, this study aims to inform the design of targeted interventions, training programs, and policy initiatives that can maximize the benefits of social media for sustainable agricultural growth

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ASSESSING AWARENESS OF GREEN ACCOUNTING PRACTICES AMONG CORPORATE INDUSTRIES IN PUNE DISTRICT

Shashikant Madhukar Tajane, Veena Pradip Bhosale

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Abstract: Green accounting practices are becoming a norm in modern times and are the business equivalent of ecofriendly initiatives. These practices can be implemented by focusing on reducing environmental impacts, resource conservation, and social responsibility without making an overall financial cost. Most companies have begun adopting green accounting practices but it has become apparent that only some industries have awareness of them. The aim of this study is to determine the level of awareness among corporate industries in Pune District towards green accounting practice and understand the barriers to implementation. The results of the study indicate that there is sufficient awareness among the businesses towards green accounting practices in the Pune District. However, high costs and lack of resources have led to a lack of implementation. To overcome this, it is important to encourage inter- and intra- organizational communications to develop policies and conduct sustainability audits

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ASSESSMENT OF SERVICE QUALITY & CUSTOMER SATISFACTION IN LIFESTYLE APPAREL INDUSTRY

Manoj V Bhatia,Shailendrakumar Kale

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Abstract: We live in a VUCA world (Volatility, Uncertainty, Complexity, and Ambiguity) in which every second, the world changes. In today’s competitive world, only those companies would be successful who are able to adapt to the changing environment. All the sectors, including the Lifestyle Apparel Industry, have been striving hard to attract customers with their offerings. The competition in Lifestyle Apparel Industry is not just from Indian players, but also international players. In this paper, we researched and analysed key terms such as 'Service Quality' and 'Customer Satisfaction' for an international company such as Zara. Every company must understand these concepts, in order to remain competitive in business. Service Quality is important as it can derive higher customer satisfaction and customer loyalty. We are trying to study the above concepts with the help of SERVQUAL Model. Theoretically, this model can best characterise customer satisfaction in the Lifestyle apparel Industry, and empirically, it describes the many dimensions of service quality on the perceived performance of customers of the garment brand 'Zara'

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AWARENESS AND PERCEPTION OF CRYPTOCURRENCIES IN CHENNAI – AN EMPIRICAL STUDY

S. Gayathri, Agiladevi Pugalendhi

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Abstract: The statement of currency is remarkable and extends back millions of years. During the transformation up to the present, currency has experienced many diverse modes. Owing to the leading - edge technologies digitalization of money is the subsequent benchmark in pecuniary history. Up gradation in technology has enabled the conception of an advanced form of money, the digital currency. The Cryptocurrency is a form of currency that happens to be in a digital form. Cryptocurrency is a new paradigm of money. Cryptography ensures that the digital currencies are prevented from forgery or double spend, therewith it promises to modernize the ongoing financial architecture to be faster and cheaper, consequently intensifying the competence. Furthermore this architecture and technology decentralizes the prevailing monetary system. Also makes it practically feasible the transacting practices, the exchange value and money independently of any financial intermediary. The present study tries to determine the awareness and knowledge level on cryptocurrency trading among common masses in Chennai city

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COMPREHENSIVE ANALYSIS OF CHATGPT

Manisha Chandrakant Shelkande, Rushikesh Mane, Ketan Sonawane

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Abstract: Chat GPT an AI generated tool, which is developed by Open AI. A technology which creates new content on the basis of formats & examples collected from a large database. Chat GPT also creates images, texts which makes it more valuable in chatbots & other applications & also in creation of content. It involves step-by-step process, internet learning, context understanding, receiving guided improvement, users’ conversion, & continuous learning and growing. Chat GPT has its advantages like generation of natural language, scalability, customizability & effectiveness, & also has limitations such as dialogue options which are limited, challenges faced in natural language processing, lack of contextual understanding, limited domain knowledge, and insensitivity to emotional cues. Its features are automated conversations, enhanced customer service, cost effectiveness, processing of natural language, personalized responses, customizability, scalability, and translation of language. Customer service, healthcare, development of software, employment, IT, consulting, and research are just a few of the areas it has affected. Its effects include enhancing customer experiences, revolutionizing research, and generating new job opportunities.

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CONVOLUTIONS IN WITHERING PROCESS OF CTC TEA MANUFACTURING

Prasanth S. Pai, Suman S

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Abstract: The tea industry plays a significant role in generating revenue for the state of Kerala. To thrive in existing markets and explore new opportunities, the focus should shift towards prioritizing tea quality over quantity. Among the various processes involved in tea production, withering holds utmost importance as it contributes to the distinctive quality of tea. However, shortcomings and deficiencies in certain aspects of the withering process can impact the final tea output. This research paper aims to delve into the convolutions in the withering process of CTC tea manufacturing in the specific context of Kerala. By identifying the factors that influence withering and determining the problems faced by tea officials in the process, valuable insights can be gained to enhance the overall quality of tea production. The study adopts a descriptive approach, utilizing survey and observation methods to gather both primary and secondary data. The sample consists of tea officials from selected CTC tea factories in the Idukki district of Kerala. Through the analysis of the collected data, the research explores the significance of factors such as leaf quality, temperature control, humidity levels, and withering time management. The findings of this study contribute to the existing body of knowledge by shedding light on the crucial aspects of withering in CTC tea manufacturing. The implications of the research suggest potential strategies to improve the efficiency and effectiveness of the withering process, ultimately leading to the production of higher quality tea. By addressing the identified challenges and implementing the suggested recommendations, tea manufacturers can optimize their operations and maintain a competitive edge in the global tea market

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CSR AND INDIAN MEDIA COMPANIES

Geetali

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Abstract: In the present era of globalization corporate and media houses are no longer confined to the traditional boundaries of a nation. Corporate social responsibility is defined as the responsibility of any corporate towards the society which is not separable from its operations and strategy. The present paper attempts to study the active participation of few Indian media companies in developing CSR activities. As per Companies Act, 2013 under Section 135 Companies are required to spend a minimum of 2% of their net profit over the preceding three years as CSR. In the present paper the researcher tries to explain the concept of CSR and highlight various CSR activities conducted by Indian media companies. The researcher has selected a sample of all the different types of media such as print, broadcast, outdoor and internet mainly covering the CSR activities conducted by them post COVID situation. The findings will provide a picture of different CSR activities conducted by few Indian media companies and also try to bring out few best practices by these companies

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CULTURAL INTELLIGENCE AND EXPATRIATE INTENTION AMONG STUDENTS IN CHENNAI

T.K. Avvai Kothai, Carmel Difiva E

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Abstract: Due to high global mobility, study on migration and expatriation is gaining paramount importance in understanding the factors involved in becoming an expatriate. Cultural intelligence theory and expatriation intention factors help us to gain a better knowledge to appreciate individuals’ behaviour. This research focused on college students who wanted to move abroad. The study aims to understand the cultural intelligence among the students along with the problems faced by them to realize their dream of becoming an expat. To test this assertion, data were collected in a sample of university students (N= 143) in Chennai. The data showed cultural intelligence and expatriate intention has shown no relationship and the study further paved way by suggesting the college institutions and organisations remedial steps

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CUSTOMER RELATIONSHIP MANAGEMENT IN SELECTED COMMERCIAL BANKS IN KANCHIPURAM DISTRICT

D. Hemalatha, P. Manjula

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Abstract: The present study on customer relationship management (CRM) practices will also be helpful to the banking sector in understanding how customers perceive and anticipate the services that will be provided by them. The Indian banking industry reacted to these developments by addressing the new problems of higher compression and uncertainty. Although the prudential and supervisory standards were implemented in accordance with global best practices to further improve the Indian banking sector, the on-going reforms give commercial banks more operational flexibility. The present study aims to analyze CRM practices followed by the commercial banks as perceived by the customers and the results indicate that the banker and customer relations are two types, namely general relations and special relation. As for the general relations a customer should satisfy themselves by getting the services from the banks without demand. Special relation is the banker should provide the services on demand of the customers subject to possibility

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CUSTOMER SATISFACTION TOWARDS ONLINE ORGANIC FOOD PRODUCTS

Anuradha,M. Kavitha

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Abstract: Organic Food products among all types of consumers have healthy opinions. Purchasing organic food products through online mode improves the quality, reduces time and increases customer satisfaction. Consuming organic food products was there before the covid period also, but after the covid-19 the awareness level was widely spread through social media platforms. The level of customer satisfaction towards online organic products depends on the time, needful, and ordering options available in the mobile application or websites, which plays the important role in attracting new customers and retaining the existing ones, In this paper author analyses customer satisfaction towards organic products which are purchased electronically, the author uses primary data and secondary data collected from previously published journals, articles and theses. It is concluded that customer satisfaction was high when they purchase organic food products electronically, it shows the effectiveness of organic food manufacturing companies

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CYBERSECURITY: PRESSING PRIORITY IN INDIA

Khyati Tejpal, Jayashree Patole, Tanmay Ghugare

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Abstract: This research paper aims to provide a comprehensive analysis of the current state of cybersecurity in India. The study begins by establishing a clear understanding of cybersecurity and its key elements, highlighting its significance in today's digital landscape. It then delves into the various cyber threats that individuals and organizations in India face on a regular basis, including phishing attacks, malware infiltrations, and data breaches, among others. To address these challenges, the report examines the proactive steps taken by the Indian administration. Additionally, the establishment of Computer Emergency Response teams plays a crucial role in rapidly responding to and mitigating cyber incidents. In conclusion, the paper emphasizes the growing need to strengthen cybersecurity measures in India. It highlights the importance of continuous efforts to improve cybersecurity education and awareness among individuals and organizations. Additionally, the research underscores the significance of developing a robust legal framework to address cybercrime effectively. The paper concludes by stressing the importance of collaboration with international organizations to effectively combat cyber threats in an interconnected world

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DECODING THE RETURN ON EQUITY (ROE) OF CONSISTENT WEALTH CREATORS A STUDY ON SELECT LISTED COMPANIES IN INDIA

M S Devi, Azhaguraja N, Ashok R

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Abstract: In this globalized era of competitive financial markets, winning over the confidence of investors and retaining existing shareholders is a difficult task for any company. To sustain itself in this competitive market the company must strive for value creation. Shareholder wealth depends on the intrinsic value of companies (Rappaport, 1998). Among the various financial performance metrics of the companies, Return on Equity (ROE) is a closely-watched measure among the different stakeholders of the companies. The study uses Return on Equity (ROE) as a measure of intrinsic value to decode ROE into its value drivers and identifies the value drivers that contribute significantly to enhancing ROE. Adopting secondary data methodology, the top 100 companies of the Bombay Stock Exchange in terms of their market capitalization consistently for a period of eight years ranging from 2015 to 2022 are identified as consistent wealth creators. Using the SPSS software, panel data regression with a fixed effect model, the impact of the value drivers on the ROE is quantified. The study concludes with the important value drivers contributing significantly to value creation by wealth creators.

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DETERMINANT AND BEHAVIORAL PATTERN OF UNORGANIZED MIGRANTS OF INDIA DURING COVID 19 PANDEMIC SCENARIOS

L. Esther Thamarine, M. Kavitha

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Abstract: Internal migrants play an important role in the economic development of the country. The share of migrant workforce constitutes substantially large in number but only COVID 19 exposed the way they all neglected and underwent big crises among these vulnerable groups. At various levels migrants raised their difficulties and got their attention. Provisions enacted earlier are inefficient and not followed. Due to the sudden pandemic issue across the country forced the unorganized sector to stumble. The migrant workers engaged in this sector have suffered financial, psychological and physical stress to the core. This study examines the determinants and associated behavioural patterns of the migrant under unorganized sectors in India

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DIGITAL BANKING EMPOWERMENT: UNVEILING NOVEL STRATEGIES TO SAFEGUARD ONLINE TRANSACTIONS FROM FRAUDULENT ACTIVITIES

K. Moneesh Kumar

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Abstract: The Purpose of the Study was to examine the digital banking usage and risk mitigation online transaction frauds. A survey of 204 respondents was collected in Chennai city using a structure questionnaire with Likert scale type questions. Convenient sampling techniques were used in this study. Percentage analysis, Descriptive statistics, Regression analysis were used to test the research hypothesis. The findings indicate that the factors such as perceived ease of use, perceived benefits, apps internal attacks and apps external attacks. Perceived Ease of Use, Perceived Benefits, Apps Internal Attacks have positive and significant relationship with Risk Mitigation. Apps External Attacks have a negative and insignificant relationship with Risk Mitigation. The study's conclusions are based on feedback from Chennai. In order to generalise the results, it is crucial to incorporate responders from various cities and states. It would be useful for future researchers to compare the findings with those from other states. The results provide a better understanding of typical risk mitigation in online transaction fraud to digital banking users and make suggestions regarding how they can tailor their offerings to meet user needs. There is no one dominant viewpoint on the factors influencing the use of and risk mitigation for online transaction fraud; instead, these factors vary according to circumstances, markets, period, and national inventions. In regard to Chennai, the study examined a few crucial components that have been discussed in the literature.

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DIGITAL SUSTAINABILITY OF MICRO FINANCE INSTITUTIONS

Prajakta B Deshmukh, Pravin B. Rayate

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Abstract: Microfinance is a powerful tool for poverty alleviation, economic development, and financial inclusion. MFIs cater to the financial needs of individuals and small businesses that are typically excluded from the formal banking sector due to lack of collateral, credit history, or geographic barriers. The research utilized a stratified random sampling technique to select a representative sample of MFIs. 50 such MFIs were randomly selected. Data was also gathered from 150 customers of MFIs. The findings suggest that customers have a positive outlook on the MFI's digital technology solutions. They perceive them as convenient, user-friendly, secure, and efficient, leading to an overall high level of satisfaction. These findings highlight the MFI's success in leveraging digital solutions to meet customer needs and enhance their banking experience. The results also suggest that managers agree with the presence of barriers to the digital sustainability of the MFI, including limited access to reliable internet connectivity, insufficient digital literacy, inadequate technological infrastructure, regulatory barriers, lack of trust, limited availability of digital devices, and language barriers

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DIMENSIONS OF CUSTOMER SATISFACTION IN HEALTH INSURANCE

Krishnan M, Prasanth S Pai

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Abstract: Health Insurance as a segment of insurance has grown multifold in the last decade or two. With health care and medical expenses getting more and more expensive and no free medical coverage for the citizens, India as a country is one of the highest booming economies as far as health insurance sector is concerned. This study identifies the various dimensions of customer satisfaction of health insurance products and also the effect of demographic factors on customer satisfaction. Customer satisfaction is measured using Agent related factors, Policy related and company related factors. Demographic factors of Age, Gender, Nature of employer and nature of policy has been used to identify the effect on customer satisfaction

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DROPOUT IN INDIA: AN ANALYSIS OF GENDER AND RURAL-URBAN INEQUALITY BASED ON NATIONAL SAMPLE SURVEY 64th AND 75th ROUNDS

Tuba Kamal,Asheref Illiyan

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Abstract: In a globalized economy, it is an undeniable reality that a country's development is greatly reliant on its own residents' education. Although India has made significant successes in raising literacy; the occurrence of dropouts at every stage of education has retained a blemish on an otherwise admirable record. With this backdrop, it is pertinent to examine the rural and urban gap in the dropout rate as well as the gender variation of dropout in the rural-urban region in India between 2007-08 and 2017-2018. This study utilized secondary data from the NSSO survey 64th and 75th round. The major finding of this research revealed that the overall difference between rural and urban dropout rates has been reduced besides the gender difference between male and female dropouts in the rural and urban areas fell during 2007-08 and 2017-18. Further the results show that there was no statistically significant gender difference in dropout rates between male and female students as well as no significant difference in the rural-urban gap from 2007-08 to 2017-18 as evidenced through independent sample t-test. Thus, the results of this study will inspire policymakers and educational institutions to manage the problem of dropout instantly by improving the quality of education and provide free secondary schooling as the dropout rate is highest at this level among all categories. The government must make sure that the entire necessary infrastructure is in place and give some remedial measures to overcome this issue.

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ECONOMIC, SOCIAL AND EMPLOYMENT CONDITION OF THE TRANSGENDERS IN VELLORE: AN EMPIRICAL APPROACH

Athilinga Senjith. S, Dhanusha Chauhan

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Abstract: This study has focused on the economic, employment and social condition of the transgender in Vellore district of Tamil Nadu. The main objective is to highlight the economic and employment conditions of the transgender in Vellore district. The sample size was 40 and a snowball sampling technique was used to draw a sample from the population. 60% of the participants’ living wage is between Rs.20,001 - Rs.30,000 in a month.70% of the participants are going for begging daily. It is suggested that a separate quota can be created for transgender in Public and private employment.

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EDUTAINMENT IN HIGHER EDUCATION AND ITS IMPACT ON STUDENTS' LEARNING AND DEVELOPMENT

Parmeshwar Yadav

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Abstract: This research paper examines the impact of edutainment in higher education on student learning and development, specifically focusing on students pursuing postgraduate studies in social sciences at Pune University. The study aims to explore the variations in the impact of edutainment interventions based on cultural factors and investigate whether these interventions contribute to sustained learning outcomes and knowledge transferability beyond the immediate educational context. The research employed a quantitative approach, using surveys as the primary data collection method. A sample size of 400 postgraduate students in social sciences was selected through a systematic sampling technique. The survey included closed-ended questions to assess the participants' satisfaction with edutainment interventions, cultural background influence, perceived ability to apply acquired knowledge and skills, and bridging the gap between academic knowledge and practical application. The data obtained from the survey were analyzed using descriptive statistics, one-way analysis of variance (ANOVA), and paired t-tests. The study's findings revealed that the participants reported high overall satisfaction with the impact of edutainment interventions on their learning and development. The participants recognized the influence of their cultural background on their engagement and enjoyment of the edutainment activities. Moreover, the participants strongly believed in their ability to apply the acquired knowledge and skills in real-world situations, indicating the practical value of these interventions. The statistical analysis supported the hypotheses, showing significant variations in the impact of edutainment based on cultural factors and confirming that edutainment interventions contribute to sustained learning outcomes and knowledge transferability. The study contributes to the existing literature by providing insights into the effectiveness of edutainment interventions in higher education, particularly for postgraduate students in social sciences. The findings highlight the importance of considering cultural factors in designing and implementing edutainment interventions to enhance student engagement and learning outcomes. The study also underscores the practical value of these interventions in promoting the application of acquired knowledge and skills in real-world contexts.

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EFFECTS OF OCCUPATIONAL STRESS ON EMPLOYEE PRODUCTIVITY – A STUDY WITH REFERENCE TO INSURANCE SECTOR EMPLOYEES IN CHENNAI

M. Kavitha,V. Pradeep Kumar

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Abstract: There is no job without stress in today's modern world. Each and every organisation gave their workers a challenging task to complete in order to meet their deadline. All of the employees are under stress at work as a result of that task. Employees, particularly in the insurance sector, are required to meet their goals within the allotted time. Employee stress levels rise as a result of such frequency, which also alters their way of life. Extreme stress has a negative impact on people's work and personal contributions. The goal of the study is to identify the factors that contribute to occupational stress experienced by employees of insurance companies and its impact on their productivity level

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ELECTRIC VEHICLES (EVs)-EVOLVING TRENDS IN THE MARKET & THE SUPPLY CHAIN: TRAJECTORY ANALYSIS

Govind Kumar, Sidharth Shankar, Sonali Patil

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Abstract: The basic purpose behind this paper is to understand the underlying dynamics at play in the context of the emerging landscape of EV industry, as well as the related economic and technological ambitions of countries like India. This paper is largely based upon information from secondary, but highly reliable sources. The data that has been used in this paper has been gathered from authentic sources on the internet such as from freely accessible research papers, newspaper articles, working papers and expert committee reported. The authors have extensively reviewed literatures related to the topic, and the conclusions that have been arrived at in this paper,arelargelyanchored in the output generated from this literature survey. This paper seeks to study all the dimensions of the EV industry such as its genesis, the people who shaped the industry during its infancy, the factors that derailed the industry during early 20th Century, when it looked set for a great future, the reasons behind the success of ICE vehicles industry over EV industry, factors that ultimately led to the resuscitation of the EV industry from the dawn of the 21st Century etc. In addition to all this, the authors have also sought to examine the impact of the expected boom in EV industry on parameters such as public health, pollution, economic & employment growth, international trade & geo-politics etc. Finally, in the paper, there is also an attempt to identity the opportunities & threats that countries like India can expect during the coming decades when EV industry would be spreading its tentacles throughout the world

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EMPOWERING FARMERS: ASSESSING AWARENESS AND UTILIZATION OF KISAN CALL CENTER SERVICES IN KADEGAON TALUKA OF MAHARASHTRA

Sangeeta Patil, Hemchandra Padalikar, Satyawan Hembade

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Abstract: Indian agriculture plays a crucial role in the country's economy and sustains the livelihoods of millions of people.It has a rich history, diverse crop production, and a significant impact on food security.Farmers in India are a vital component of the country's agricultural sector and form a significant part of its population.However, their access to timely and reliable information for effective farm management remains a challenge. Information and communication technology (ICT) has the potential to revolutionize Indian agriculture by empowering farmers with knowledge, market access, and tools for efficient farm management. It promotes sustainability, reduces information asymmetry, and enhances the income and livelihoods of farmers. KCC is a ICT initiative which serves as a helpline for farmers, providing them with timely agricultural information, expert advice, and solutions to their farming queries.So, this study aims to assess the scope of activities involved in farm management and evaluate the awareness, utilization, and satisfaction levels of farmers in Kadegaon taluka regarding Kisan Call Center (KCC) services. Furthermore, the study explores potential methods to increase the utilization of KCC services. The results of this research will come up with the present state of awareness and utilization of KCC services among farmers and offer recommendations toenhancethe effectiveness and outreach of KCC initiatives.

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EXPLORING AWARENESS, EXPERIENCE, AND THE EFFECT OF AUGMENTED REALITY ADVERTISEMENTS ON GEN Z

Meghasham Chaudhari, Manish Ulhas Bhole, Ankita Patil

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Abstract: This paper explores powerful promotional tool Augmented Reality Advertisements and its impact on Gen Z. The major factors considered are awareness of these advertisements, the effect these have on Gen Z, and this generation’s experience of AR Advertisements. Using a structured questionnaire tool, random stratified sampling was used to collect data from respondents. The findings of this study through the analysis of 177 fully filled and qualified forms reveal that amongst different MBA course specializations, Sales & Marketing students are more aware about AR ads compared to other specializations. The results also positive response for the Brand experience with respect to AR Advertising. Regarding the effect of AR advertisements on these Gen Z students, 66 % of total students feel that these AR advertisements are effective and have the potential to change the Indian advertising industry. The preferred modes to interact with AR Ads are through AR Games, interactive videos, and immersive Experiences, while the least preferred mode is Interactive 3D models. The findings of this study can be beneficial for advertising agencies and organizations to increase usage of AR advertising to attract, engage, and retain these Gen Z customers.

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FACTORS INFLUENCING THE RURAL INVESTORS SATISFACTION LEVEL ON GOLD INVESTMENT

S. Amirthalingam, R. Geetha

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Abstract: The purpose of this research is to understand the factors influencing the rural investors satisfaction level on gold investment. As a matter of fact in India people buy and use gold on all occasions, and hence gold has much scope from the business point of view. For this research Descriptive Research Method was used. This method describes and explains various characteristics of individuals or groups. Sampling method used in this study was ‘Convenient Sampling’ under ‘Non Probability Sampling Technique’. For data collection, Primary Data and Secondary Data were used. Primary Data collection was done through Structured Questionnaire, collected through 150 respondents in rural areas in Salem District in Tamil Nadu state in India. The source of Secondary Data was from websites, pamphlets, magazines, periodical surveys and library books. The statistical data analysis was done by SPSS software version 21; the following tests were conducted for the study percentage analysis, One-Way ANOVA and Chi-Square method. During the survey it was observed that many people felt that the quality of gold has to be improved

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FINANCIAL PERFORMANCE OF INDIAN COMPANIES IN RELATION TO THEIR ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) RATINGS

Ifra Fathima I. R. Panchalan

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Abstract: Sustainability has become a robust demand for government, industries and every stakeholder who aims to drive the nation and economy forward. "ESG," for "Environmental, Social, and Governance," evaluates a company's moral impact on the triple bottom line and is a subset of sustainable investments. ESG ratings and indicators are simply a combination of investing and sustainability. Institutional investors and the companies they back have shifted their focus from maximising short-term shareholder gains to minimising the negative effects of their actions on society at large. So, this study aims to reveal the connection between Indian companies' ESG ratings and their financial performance. The study used an exploratory research approach. The ProweissIQ, as well as the yearly reports, were utilised in order to compile the 75 observed sample data from the Top 15 NSE firms over the course of five years. In contrast, five years of ESG scores for the chosen corporations have been gathered from MSCI (2018-22). SPSS software was used to conduct analyses using descriptive statistics, Pearson correlations, and regression analysis, which revealed a favourable connection between individual scores of Environment, Social & Governance ratings and company profits

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GREEN HUMAN RESOURCE MANAGEMENT – PRACTICES ADOPTED BY COMPANIES IN INDIA

N. Vikram, Gayathri Harikumar

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Abstract: Green was just a color previously but now has become a powerful mantra in the present era. Anything that is environmentally friendly is preferred over others that are not so. The ultimate goal is to promote sustainable development. Organizations started realizing that environmental benefits are more significant than monetary benefits and started their works on achieving it. Concerns have therefore adopted some green human resource management practices that are discussed below. GHRM is one of the latest innovative tools to reduce the carbon footprint of every worker and make them participate in waste management to control pollution. This paper aims to explore the concept of GHRM and reveals its importance both individually as well as environmentally and provides necessary suggestions and recommendations to improve the quality of the environment

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GREEN LOYALTY: THE MEDIATING ROLE OF GREEN TRUST AND THE EFFECTS OF ENVIRONMENTAL CONCERN, ENVIRONMENTAL ADVERTISING, AND ENVIRONMENTAL KNOWLEDGE

Vinoth S

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Abstract: By catering to the requirements of environmentally concerned consumers and offering them the brands and products they like, businesses may gain a competitive advantage in the marketplace. However, marketers must comprehend how growing degrees of green brand loyalty influence other aspects that explain customers' proenvironmental behavior. With the growing trends in green marketing, the general tendency of modern consumers to perceive greener products as information exhibits, and the lack of validation for such practices, it is evident that they require further investigation as determinants of green brand loyalty. This study intends to operationalize and validate a conceptual model for assessing green loyalty that integrates environmental concern, perceived environmental knowledge, environmental advertising, and the mediator predictor of green trust. A systematic literature review revealed the indicators (variables) for each concept. We employed structural equation modeling (SEM) to test our hypothesis after administering a structured questionnaire to 412 respondents. It was revealed that environmental concern, perceived environmental knowledge, and environmental advertising significantly affect green trust, increasing brand loyalty for green products. The current research supports the notion that strong positive connections exist between the selected constructs

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GREEN MARKETING – A NEW APPROACH FOR SUSTAINABLE DEVELOPMENT

C. Revathy, B. Radhika

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Abstract: The research paper highlights the significance of green marketing as a global movement for achieving sustainability on our planet. It acknowledges the alarming increase in environmental degradation in recent years, primarily due to the rapid growth of business activities worldwide, resulting in heightened pollution levels. The abstract emphasizes the responsibility we bear to restore and protect the natural environment for future generations. The nations, individuals, companies, environmental activists, and governments are increasingly becoming more concerned about the state of the environment. There is a growing awareness and consciousness about the need for eco-friendly products and practices. Green marketing is introduced as a concept that encompasses various elements, including the production of eco-friendly products, green packaging, pricing strategies, sustainable supply chains, and environmentally friendly promotional efforts. These aspects are highlighted as beneficial not only to society but also to the overall well-being of the environment. At the core of green marketing is the development and promotion of products and services that meet customer needs in terms of performance, quality, convenience, and affordability, while minimizing any detrimental impacts on the ecosystem. The research suggests that green marketing strives to strike a balance between fulfilling consumer demands and ensuring environmental sustainability. The research concludes by indicating that the paper will delve further into the concept of green marketing and its crucial role in promoting sustainability. Paper provided a brief on the urgent need for green marketing practices to mitigate environmental degradation and pave the way for a sustainable future

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GREEN PRODUCTS: A CONSUMER’S PERCEPTION AND AWARENESS

D. Solomon Christopher, B. Mitra Priya, S. Priyadharshini

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Abstract: The significant mean difference proves that there is positive significance in consumer awareness and perception are the main reasons for the consumption of green products. Perceptions of the consumers are determined in this research through eco-efficiency, eco-friendliness and sustainable lifestyle. The eco-Friendliness factor has a positive influence on the purchase of green products. This study investigates two concepts; one is the consumer perception towards green products and the second is a preference in the selection of green products among selected products. To predict preference and perception, variables about dimension have been predicted through a questionnaire. The selected dimensions have been put to test the significant relationship between the dependent and independent variables. A descriptive test of normality, reliability, linear regression test, and oneway ANOVA explores the consumer preference in the selection of green products among the selected products and perception of green products concerning Eco-friendliness. Data has been collected among 113 answerers in which male (64.6%) and female (35.4) participants fall in the age category of 18 to 25 years (91.2%) of age with the qualification of undergraduate (61.1%), marital status single (93.8%). These participants, who have awareness about green products (75.2%) and have a preference in the selection of recyclable products (37.2%) among the five selected green products, Ecological light bulbs (7.1%), Green Cosmetic Products (20.4%), Kitchen Utensils (20.4%) and Stationery products (15%). This study was restricted to 113 due to time and money constraints. Factors were limited to literature and various factors can be tested based on the additional review. This research contributes by validating the factors. The findings provide insights concerning product development and adoption that should be made while marketing.

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HAS MOMENTUM OUTPERFORMED THE INDIAN CAPITAL MARKET IN LONG RUN?

Dhanjay Yadav,Karishma Gupta

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Abstract: Momentum and contrarian equity trading strategies are a subject of great academic interest in finance. In one of their initial studies, Jegadeesh and Titman (1993) have shown that momentum strategy worked in U.S. equity market and can provide extraordinary returns. Subsequent to this study, many researchers have worked on trading strategies in different markets primarily in developed markets of Europe and U.S. Some researchers carried the work to emerging markets as well like India and this study is an extension of the same. Long term momentum and contrarian profits are studied in this paper on the data of the constituent stocks of BSE 500 Index. Fama and French Three Factor Modal is implemented to identify if the returns from the above trading strategies are abnormal. The main finding has been that the returns seen after implementing momentum and contrarian strategies are significantly different from the return of BSE 500 index and also momentum strategy has outperformed the returns of contrarian strategy

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HRM GREEN PRACTICES: AN INNOVATIVE APPROACH TO ENVIRONMENT SUSTAINABILITY

J. Saranya

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Abstract: Green Practices in HRM plays a vital role in the business organisations. Business Organisations more generally promote the Green Practices of HRM for the cause of environmental sustainability. Environmentally sustainable development has become more important for the business world which promotes sustainability and Green Practices. The Green HRM dimensions are HR Planning, Recruitment and selection, Training and development, performance Management, employee involvement. The two elements of HR Practices involve the environment friendly Green HR Practices and the knowledge capital. This Environmentally friendly green HR initiatives results in greater efficiency, lower costs, better employee engagement and retention. It will help the organisation to reduce the carbon footprints by electronic filing, carpool, job sharing, teleconferencing and virtual interviews. This helps to bring down the costs without losing talent, and enormous operational savings by reducing their carbon footprint, leads to higher productivity and sustainability. Improvement in the retention rate of the employee. Improves public image and promotes employee morale, reduces the environmental impact of the company and overall performance and increases business opportunities. These practices will encourage the satisfaction level of the employees and will help the organisation remain viable and develop the abilities of the staff members who remain with the specific organisation. It is not only beneficial to an individual employee and this will be beneficial also for the society.

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IMPACT OF AESTHETICS ENVIRONMENT IN MALLS ON CONSUMER PSYCHOLOGY

Leena Khade, Purva Agarwal, Mandar Brahme

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Abstract: This study examines the impact of aesthetics in mall environments on consumer psychology and behaviour, focusing on the moderating role of cultural factors. The research explores the influence of mall aesthetics on emotions, perceptions, purchase intentions, repeat visitation, and loyalty among consumers. Four hundred participants from Pune City, India, were surveyed using a structured questionnaire with Likert scale responses. The data were analyzed using regression analysis to test the hypotheses. The study's findings indicate that cultural factors significantly moderate the relationship between mall aesthetics and consumer psychology. Individuals with a higher cultural affinity towards aesthetics demonstrate a more substantial impact of aesthetics on emotions, perceptions, and purchase intentions. Moreover, mall aesthetics positively influence consumer behaviour in the long term, with consumers perceiving the mall environment as aesthetically pleasing and exhibiting higher levels of repeat visitation and loyalty than those who perceive it as less appealing. These results highlight the importance of creating aesthetically appealing mall environments to enhance consumer experiences and foster long-term loyalty. The study contributes to understanding the complex interplay between aesthetics, culture, and consumer behaviour. The findings have practical implications for mall designers and marketers, emphasizing the need to consider cultural preferences and create visually captivating environments. The study suggests future research directions, including exploring specific cultural elements, longitudinal studies, and cross-cultural comparisons in mall aesthetics and consumer behaviour

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IMPACT OF BANKING REFORMS ON AVAILABILITY OF INSTITUTIONAL CREDIT: AN EMPIRICAL ANALYSIS

Parvathy S, Prabhakaran Nair V.R

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Abstract: Banking reforms in India since 1991 were intended to create market-oriented institutional credit driven by profitability and competitiveness. However, rural credit in India under banking reform was characterised by declining agricultural credit and rural indebtedness. The trends in agricultural credit in the post-reform period tend to argue that rather than bringing rural banking closer to the poor, the reforms altogether altered the structure of social banking as it evolved in the pre-reform period. Against this argument, the paper tested the implications of the competitive banking sector under reforms for the availability of institutional credit to agriculture. The analysis rests on the proposition that reforms intended to bring competitiveness and efficiency have led to the neglect of agriculture in bank lending, resulting in farmers depending on informal credit. Burdened with the exploitative interest rates of informal credit, farmers ended up in debt traps and committed suicide. Using the methodology of the Instrumental Variable Approach, we have estimated the relationship between ‘competition’ as a proxy for reforms in the banking sector and the availability of formal credit to agriculture. The study showed that where the banking reforms have brought private and foreign banks in to play a greater role, it has resulted in them not lending to farmers through the institutional credit agencies. The estimation further reveals that reforms have neglected farmers in the lower strata who were not able to get credit on account of their inability to offer collateral to banks for getting loans

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IMPACT OF BEHAVIORAL SEGMENTATION ON CUSTOMER SATISFACTION – A CONCEPTUAL REVIEW

Akshata Sakhawalkar, Sagar Pawar

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Abstract: A population can be divided based on its conduct, including how it reacts to, uses, or is aware of a product. Behavioral segmentation is a method of classifying clients according to how they act when making purchases. It aids in the understanding of how various prospects and customers will use their goods, how engaged they will be, and how long they might be customers by product and marketing teams. There is a tone of prospective customers thanks to various behavioral segmentation patterns in India and other countries. Businesses can identify customers with similar buying patterns and behaviors by using behavioral segmentation. It aids businesses in comprehending customer preferences. Customers who are most in line with a company's brand can develop a strong loyalty to it. Consumers often look for a specific set of benefits when purchasing a product. They look for products that, in terms of availability, variety, or cost, satisfy their needs. Some consumers, however, are adamant about getting a solution that will meet their needs and offer them every perk imaginable. Finding out how behavioral segmentation influences customer happiness is the study's main objective

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IMPACT OF CUSTOMER SATISFACTION ON E-LOGISTICS SERVICE PROVIDERS (A STUDY WITH REFERENCE TO CHENNAI CITY)

N. Chitralekha, R. Savithri

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Abstract: Every firm must prioritize customer satisfaction. As we have stepped into globalization, E-Logistics Companies have been forced to adopt cutting-edge technology to satisfy customers due to the increased competition among all e-Logistics industries. This study primarily investigates how logistics services might affect E-logistics users’ levels of satisfaction. This paper's specific goal is to identify the key aspects of logistics services that impact online shoppers' satisfaction. Data has been collected through a structured questionnaire from 150 respondents in two parts. Part I consists of Demographic variables and Part II consists of customer satisfaction with elogistic service providers. Simple percentage analysis is used to know the demographic variables. One-way ANOVA was used to analyse the factors that influence customer satisfaction with e-logistics service providers

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IMPACT OF MERGERS AND ACQUISITIONS ON CONSUMER BUYING BEHAVIOUR

Chandrakant Annasaheb Thorat, Dhananjay D.Deshpande, Snehal S. Shinde

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Abstract: Mergers and acquisitions (M&A) have become a common occurrence in the business world, as companies seek strategic partnerships and opportunities for growth. These transactions involve the combining of two or more companies, either through a merger (where two companies join to form a new entity) or an acquisition (where one company purchases another). While M&A activities primarily aim to enhance operational efficiency, expand market presence, and generate economies of scale, they also have a significant impact on consumer buying behavior. This study aims to examine consumers’ responses to mergers and acquisitions to better understand consumers’ consumption behaviors after the deal and also aims to collect quantitative data on consumers’ behavioral patterns based on their responses to mergers and acquisitions. The primary data was collected from 200 respondents and the results of the study show that consumers' brand loyalty is affected by mergers and acquisitions, leading to changes in their consumption behaviors, and consumers' perceptions of quality and value are influenced by mergers and acquisitions, impacting their purchasing decisions.

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IMPACT OF MOBILE PHONE USAGE AT THE WORKPLACE ON EMPLOYEE PRODUCTIVITY

S. Muthulakshmi, T. K. Avvai Kothai

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Abstract: Mobile devices are becoming increasingly common in the workplace, but there is still debate over whether the use of these devices could be impacting employee productivity. This research aims to address the gap in the literature by investigating the influence of mobile phone usage at the workplace on employee productivity. To do so, a quantitative research approach was used to explore the ways in which employees use their mobile phones in the workplace, investigate the impact of such usage on employee productivity, and assess the strategies employers use to regulate mobile phone use in the workplace. This research will provide a better understanding of the relationship between mobile phone usage and employee productivity, as well as provide insight into potential strategies to regulate mobile phone use in the workplace. The findings of this research paper will be beneficial for employers who are looking for ways to improve their employees’ productivity, as well as for employees who want to be able to use their mobile phones in the workplace without being distracted.

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IMPACT OF MODERN PACKAGING TRENDS ON CONSUMER BUYING BEHAVIOR WITH SPECIAL REFERENCE TO FMCG PRODUCTS

Shilpa Kulkarni, Patil Hemant Baliram, Deepali Satish Ubale

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Abstract: This study aims to investigate the impact of sustainable packaging on consumer buying behavior in the fastmoving consumer goods (FMCG) industry. The study collected data from a sample of 400 consumers through a questionnaire that included questions related to their preferences for FMCG products with sustainable packaging, as well as demographic factors such as age, income, education, and sustainability rating. The data were analyzed using t-tests and multiple regression analysis. The results of the study showed that consumers have a stronger preference for FMCG products with sustainable packaging compared to products with non-sustainable packaging. The study also found that younger, higherincome, and more educated consumers are more likely to prefer FMCG products with sustainable packaging. The sustainability rating of the consumers also had a significant positive impact on their preference for sustainable packaging. The findings of this study have important implications for FMCG companies, highlighting the importance of incorporating sustainable packaging in their products to meet consumer demand and improve their environmental sustainability. The study also emphasizes the need for FMCG companies to target younger, higher-income, and more educated consumers in their marketing strategies for sustainable packaging

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IMPACT OF ONLINE CLASSES ON DEGRADING KNOWLEDGE ACQUISITION

Deepali Satish Pisal, Suvarna Ranjeet Jagtap, Sonia Sagar Sorte

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Abstract: Knowledge empowerment enlightens every country’s literacy growth. Nowadays online teaching is method adapted to bridge a gap between student and teacher. Technology has taken a big leap by getting student and teacher on one platform. But in online training knowledge transfer degrades when it comes to mass training. Basically student’s psychological behavior definitely varies when it comes to online training and on premise training. On premise environments or face to face, mold’s each student’s personality by conducting various activities wherein online doesn’t give that much activity scope for mass. Methodology used is in two phases. Phase 1, is the sample size is 110, respondents are students from different parts of India. Questionnaire were disseminated via Google form, after review incomplete questionnaires are not included, out of which 99 students respondents replied, so final 99 questionnaires are used for research. In Phase 2, 40 respondents are taken for the study. Under graduate Respondents were chosen by using convenient sampling. The main aim is to study Student’s attentiveness, concentration degrades in online class

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IMPACT OF SOCIAL MEDIA ON HEALTHCARE PRACTICES: AN EXPLORATORY STUDY

Sirshananda Panda, Chetan Eknath Khedkar

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Abstract: This exploratory study aims to examine the impact of social media on healthcare. Social media platforms have become increasingly popular and pervasive, shaping various aspects of society, including healthcare. This study seeks to understand the influence of social media on healthcare practices, patient-provider communication, health information dissemination, patient empowerment, and public health initiatives. Social media platforms have revolutionized communication and information sharing, presenting both opportunities and challenges for the healthcare industry. Through a comprehensive literature review and analysis of relevant studies, this research will provide insights into the potential benefits, challenges, and implications of social media in the healthcare domain. This research paper examines the significant impact of social media on the healthcare sector. This research paper explores the various ways in which social media has influenced healthcare, including patient engagement, healthcare promotion, professional networking, and healthcare research. Additionally, the paper addresses the potential benefits and risks associated with social media use in healthcare and offers recommendations for effective and ethical utilization. The findings of this study can inform healthcare professionals, policymakers, and researchers about the evolving role of social media and its implications for healthcare delivery and patient outcomes. This research paper will give researchers community to do empirical study of social media impact on healthcare sectors

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IMPACTS OF AUTOMATION ON BID MANAGEMENT: EFFICIENCY IN THE BIDDING PROCESS AUTHOR

Ashish G Kite, Binod Sinha

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Abstract: Purpose: Bid management is the systematic process of creating and managing a bid – a detailed, costed, customer-specific solution or services, the persuasive proposal – on behalf of one organization to gain a business deal, contract, or offer of work from another organization. This research paper aims to study the effects of automation on bid management, with a focus on efficiency in the bidding process. Design/Methodology: A mixed-methods approach was employed, involving a survey, interview, reliability analysis, and paired t-test statistical analysis, assessing both time and human resources spent on bid management pre- and post-automation implementation. Findings: The implementation of proposal automation software significantly reduced the average team size (p=0.000233604) and time required for proposal creation (p=0.0005102281), indicating increased efficiency and lower resource needs, with RFPIO, Loopio, Qvidian, and Qorus being the most commonly used tools among respondents. Originality/Value: This study provides fresh insights into the practical consequences of bid automation, filling a gap in the existing literature by giving empirical evidence of its effects on efficiency, both of which are critical for enterprises and stakeholders involved in procurement and bidding procedures

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IMPLEMENTATION OF THEORY OF CONSTRAINTS FOR COST REDUCTION IN MANUFACTURING INDUSTRIES: A CASE STUDY

Nagesh Tarte, Yogesh Suryawanshi, Radhakrishna Batule

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Abstract: The Theory of Constraints (TOC) methodology has been widely used in various industries to optimize operations and improve performance. In this paper, we analyze and implement the TOC methodology in the context of cost reduction projects in manufacturing industries. The study begins with an overview of the TOC principles and assumptions, followed by an explanation of the methodology's application in cost reduction projects. The TOC-based approach involves identifying the system's constraints, exploiting the constraints to improve production capacity, and subordinating everything else to the constraints to maximize throughput. The study then provides a case study of a manufacturing company that implemented the TOC-based approach for a cost reduction project. The results showed a significant reduction in production costs and an increase in profitability. Additionally, the study highlights the challenges faced during the implementation process and provides recommendations for organizations seeking to adopt the TOC-based approach. Overall, the study concludes that the TOC methodology can be effectively implemented in manufacturing industries for cost reduction projects, leading to improved operational efficiency and increased profitability

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INDIAN LEGAL ECOSYSTEM AND EQUITY CROWDFUNDING

Annjoe J Palathra, Sajeeve V. P

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Abstract: Equity crowdfunding (ECF) for investments is becoming a popular way to raise external funds for small businesses and Startups. As the main financial actors, such as the traditional banking system, stock markets, venture capitalists and angel investors, find it difficult in addressing the funding needs of SMEs and entrepreneurs. We also contend that India has the potential to create an ECF ecosystem to provide financing to entrepreneurial enterprises. The ECF ecosystem's credibility depends on investors' willingness to join, ECF platform setup, and entrepreneurs. To adopt ECF, an economy must be knowledgeable in the ecosystem, have support from communities and regulatory bodies, and also have the government's interest in supporting new initiatives. We investigate India's law and order. Equity crowdfunding legislation in India also synchronises with other legal regulations and permits some exemptions. This would enable start-ups and SMEs to get finance and create scalable employment for Indian youngsters, boosting the economy. It will be advisable to have a tailored legal framework that facilitates ECF as an alternative for entrepreneurs to finance to start their companies through proper awareness and careful differentiation of business needs in India. The report concludes that regulatory harmonisation is crucial to developing a crowdfunding-based business environment

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INDIAN UNICORNS: GROWTH, CHALLENGES AND IMPACT ON CORPORATE FINANCE

Jesintha Preethi Francena. V. T. K. Avvai Kothai

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Abstract: The term ‘Unicorn’ far from denoting a rare mythical creature, has now become a common jargon in corporate lexicon, referring to technology based private companies with a valuation of $1billion or more. From 2000s’ when the first unicorns were sighted till date there has been tremendous increase in the number of financial unicorns. While some beasts like Alphabet (Google) and Meta (Facebook) grew to become super unicorns with valuations of more than $100 billion many others have been lost in the herd of similar creatures or have plummeted to decay. The major reason attributed to growth and decline of unicorns is the rise in the number of tech savvy, new age entrepreneurs with the ability to attract capital and the rise in the number of paper unicorns with low capital efficiency respectively. Several startups generated humungous capital but depleted them very quickly in search for market share. This has affected their valuations and has caused investors to write down their investments in these companies. India too has its share of successful indigenous unicorns. But the year 2016 witnessed the challenges faced by these unicorns in terms of cash crunch, retrenchment and ultimately reduction in value. These challenges notwithstanding the Indian Unicorns have increased in number and size from the year 2021. In this context, this paper seeks to analyze the reasons for growth of Unicorns, its impact on the investment arena, the challenges faced and possible solutions

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INDUSTRY 4.0 TECHNOLOGIES IN THE CONTEXT OF SUPPLY CHAIN MANAGEMENT 4.0

Sudhir Madhav Patil, Neelkanth Chandrakant Dhone, Ravi Harendra Chourasiya

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Abstract: The advent of Industry 4.0 has brought about significant transformations across various sectors, including Supply Chain Management (SCM). This paper aims to explore the integration of Industry 4.0 technologies (I4.0T) within the context of SCM 4.0. It provides an overview of the key concepts and principles of Industry 4.0 and examines their implications for supply chain operations. The paper highlights the prospective advantages of I4.0T in optimizing supply chain processes, enhancing efficiency, and enabling real-time visibility and decision-making. It discusses the role of technologies such as the internet of things (IoT), big data analytics (BDA), artificial intelligence (AI), robotics, and blockchain in driving the digital transformation of supply chains. Furthermore, the paper addresses the challenges and considerations relating to taking up I4.0T in SCM, including data security and privacy concerns, organizational change management, and the need for crossfunctional collaboration. Case studies and examples from various industries are presented to illustrate the practical application of I4.0T in improving supply chain performance. These examples showcase how organizations have leveraged advanced technologies to achieve greater agility, responsiveness, and resilience in their supply chain operations. Finally, the paper concludes with insights into the future directions of Industry 4.0 along with its effect on SCM. It emphasizes the importance of continuous learning and adaptation for organizations to stay competitive in the evolving digital landscape. Overall, this paper contributes to the understanding of I4.0T and their consequences for SCM, providing useful information and guidance for organizations seeking to embrace the opportunities presented by the digital revolution in the context of SCM 4.0.

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INFLUENCE OF EFFECTIVE HUMAN RESOURCE MANAGEMENT AND JOB PERFORMANCE AMONG EMPLOYEES OF THE AUTOMOBILE SECTOR IN CHENNAI

M. Kavitha,M. Kalaiarasan

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Abstract: The goal of this study is to examine the relationship between human resource management practices and job performance among employees of the automobile industry in Chennai city. The goal of the current study was to examine the nature and trajectory of the relationship between employee work performance in an industrial setting and HR practices (Job definition, compensation, performance appraisal). The results of this study show a relationship between HR practices and job performance among employees with employee participation as the mediating factor. 175 employees from three different automobile units in Chennai participated in the survey. The results indicated that management may be able to raise employee commitment levels by enhancing employee satisfaction with better pay, relevant training, and working conditions.

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INFRASTRUCTURE FACILITIES AND SERVICES PROVIDED TO EMPLOYEES IN HOTEL AND TEXTILE INDUSTRIES IN THIRUVANANTHAPURAM DISTRICT

Vishnu P

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Abstract: Labour consists of all human efforts of the body or of a mind, which is undertaken in the expectation of reward. It involves any exertion of mind and body undertaken partly or wholly with a view to some good other than the pleasure derived directly from the work. The supply and demand of labour in the market is influenced by changes in the bargaining power. It is also defined as an area where the demand and supply forces of labour interact together and fix wages. It signifies a location – a small town, a large city, a whole region, or even a wider area. The provision of various services and facilities to employees, adherence to the regulations as per the law on the part of the employer, and the employee satisfaction with the various services and facilities are the areas covered

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INNOVATIONS IN TEACHING PEDAGOGY: FOR HIGHER ENGAGEMENT WITH MILLENNIALS AND GENZ

Indrajeet Bharat Kole, Sphurti Birajdar, Nagesh Ambadas Kanki

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Abstract: In today's rapidly evolving educational landscape, educators face the unique challenge of engaging millennials and Generation Z (Gen Z) learners. Millennials, born between the early 1980s and the mid-1990s, and Gen Z, born from the mid-1990s to the early 2010s, represent a generation that has grown up with technology at their fingertips. The study delves into exploring the impact of innovative teaching pedagogies on enhancing engagement levels among millennials and Gen Z learners. The study is based on the responses given by 100 teachers who teach millennials and Gen Z learners. It was found that innovative teaching pedagogies are effective in enhancing student engagement and improving student learning outcomes. First, they allow students to learn in a more active and engaging way. This is because innovative pedagogies often involve hands-on activities, group work, and problem-solving. Second, innovative pedagogies often incorporate real-world applications, which helps students to see the relevance of what they are learning. The findings of this study suggest that teachers should consider using innovative teaching pedagogies in their classrooms. These pedagogies can help to enhance student engagement and improve student learning outcomes.

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IS GOLD A SAFER & BETTER ASSET THAN SHARES?

Supriya Lakhangaonkar,Kavita Kamath, Manisha Shelkande

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Abstract: The purpose of this research paper is to determine whether gold is a better and safer investment avenue than stocks. This study aims to examine the rise in the gold rate as well as the BSE and NSE indices over the course of the last 25 years, i.e., from 1998 to 2023. The study consists of tables and charts explaining how the value and annual growth rate of these variables have changed over a period of 25 years. It is based on secondary data that was gathered from a variety of trustworthy sources, including official website of RBI, BSE India and NSE India, mass media coverage etc. This longitudinal research seeks to determine the relationship between the variables – gold, BSE Sensex and Nifty 50. The dynamic relationship between these variables is studied with the help of correlation analysis. The results are analysed and suitable conclusions are drawn

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LINEAR ALGEBRA AND IMAGE PROCESSING USING PYTHON

Gajanan Dhanorkar, Nilesh Nalawade, Pooja Patil

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Abstract: In this paper, we have developed practical applications of linear algebra in image processing using Python. Image processing is based on first Importing the image, then Analyzing and manipulating the image, and finally to check output. We have explore different linear algebraic techniques with different algorithms implemented to matrix operations using addition subtraction multiplication and the beautiful nature of finding inverse, eigendecomposition, and singular value decomposition (SVD). Applied this technique to various image processing tasks, such as image filtering, feature extraction, fusion and overlapping of images, and image reconstruction with the help of specific image pixels under Python coding. Specifically, we use the NumPy and OpenCV libraries in Python to implement these techniques. The results contain the power and adaptability of linear algebra in image processing

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LITERATURE REVIEW ON VISUAL EXAGGERATION IN TELEVISION ADVERTISEMENTS: INFLUENCING PURCHASING HABITS AND SELFIDENTITY FORMATION AMONG TEENAGERS

Mandar Naik, Kailas Patil, Avadhut Atre,

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Abstract: This research paper delves into the extent of television advertising literacy among young media consumers in urban areas of India. By conducting group discussions with approximately 12-year-old children, the study discovered that although young audiences enjoy watching and discussing advertisements, their ability to discern hidden intentions or grasp underlying messages is still limited or driven by illogical reasoning. The findings also revealed a clear manifestation of the cultivation and cross-association of images from various media sources into real-world contexts. It was evident that the younger generation is cautious about the deceptive tactics used in advertising, emphasizing the importance of advertising literacy to empower modern consumers, particularly in countering misleading claims and sexual imagery. Animation, being a fusion of visuals and words, not only communicates messages effectively but also possesses the potential to reshape perspectives and attitudes towards various subjects

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MSME AND SELF RELIANT INDIA - AN EMPIRICAL ANALYSIS

Roopa D, Chaya R

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Abstract: MSME also contributes greatly towards the exports and the trade has spread over each corner of the nation. The MSME in the present scenario stressed much on compliance and disclosure burden. Transparency and accountability plays a critical role in the modern MSME trade system. The current study deals with the identification of the factors which support the entrepreneur to make the automotive sector, employment creation through MSME, and factors leading towards the growth of the automotive industries. The study on employment and factors affecting it were not addressed in much research. A structured questionnaire was developed to study the various factors which are responsible for the growth of automotive sector investment in India. Primary and secondary data sources were used for the study. Different news reports about MSME automotive sector investment and its prospective development were analysed. The respondents perception is also one of the important sources of analysis. statistical tests were conducted for the study like Reg analysis, Anova test, Logistic Reg, Multiple response analysis. Time is a constraint which restricts the scope of the study. Nearly explains 73.6% of variability observed in DV which is explained by the Reg. model and influences on Advance automotive technology investment. Automotive sector will also attract employment opportunities. To study the same, Reg. analysis was conducted by taking Employment as the DV. Respondents having different educational backgrounds perceive differently with respect to PLI and its influence on Advance automotive technology investment. It is found that gender alone cannot influence the investment decision in the automotive sector in spite of amended bio fuel policy. The research concluded with adequate care to be taken to address the issue of the MSME.

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NAAC ACCREDITATION SYSTEM IN INDIA AND ITS IMPACT ON QUALITY IMPROVEMENT OF HIGHER EDUCATION INSTITUTIONS

Subrahmanya Bhat

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Abstract: The NAAC accreditation process involves a rigorous evaluation of the institution's performance based on a set of predefined parameters such as curriculum, teaching-learning processes, research and innovation, infrastructure and learning resources, student support and progression, governance and leadership, and social responsibility. The institution is rated on a scale of A to A++ based on its performance, with A++ being the highest rating. The impact of the NAAC accreditation system on the quality improvement of higher education institutions in India has been significant. The current study is an attempt to analyse the NAAC Accreditation System in India and its Impact on Quality Improvement of Higher Education Institutions. Data was collected from 110 faculty members who are working in colleges that are NAAC accredited. The results of the study show that the Accreditation process led to the following improvements: a. Accreditation process made colleges aware about the importance of their performance. b. Accreditation process made colleges improve infrastructure, facilities, and amenities as well as learning resources for students. c. Accreditation Process created a very supportive environment for improving teaching-learning processes in Higher Education Institutions. d. Accreditation process provided stimulus to introduce new academic offerings which were not available earlier i.e., Distance learning and Management Courses, Research and Development activities, etc. e. Accreditation process made clear that the institution should be able to create a pedagogy necessary for the success of students and make them employable

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PARADIGM SHIFT IN WORKING CULTURE – A CONCEPTUAL REVIEW

Akshata Sakhawalkar

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Abstract: The COVID-19 epidemic has had a dramatic impact on almost every part of our lives and has radically transformed the environment in which we live. To name a few, it has altered how we learn, interact, celebrate, shop, eat, and exercise. Our present working model has undergone substantial changes. As a result of the COVID-19 epidemic, businesses swiftly shifted to remote or virtual work environments. As a result of this environmental shock, organisational cultures were subjected to exceptionally high expectations and pressures, and the long-term ramifications are still unknown. By reviewing recent research, we give companies and practitioners with evidence-based practises to analyse how they manage ongoing and impending crises. Our goal is to provide answers for dealing with the COVID-19 epidemic's effects on organisational culture. As a result, there has been a significant shift in how individuals work all over the world. This study seeks to comprehend the paradigm shift in workplace culture and investigate how it affects workers

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PERFORMANCE OF PRODUCTIVE SECTOR PROJECTS UNDER DECENTRALISED PLANNING IN KERALA

Maya P.K, Prabhakaran Nair V.R.

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Abstract: Kerala's consumer economy has expanded to include development in the tertiary sector. Even after twenty-five years of decentralised planning in Kerala, the same holds. Against the above background, the present study attempts to analyse the growth of the productive sector under decentralised planning in Kerala. Performance analysis using completion ratio, spill over ratio, and dropout ratio was employed. It was seen that under decentralised planning, the declining trend of completed projects is a serious concern in the planning process. The spill over ratio has been very high over the years, and the dropout ratio has generally been increasing. Among all three sectors, the productive sector's performance in terms of these ratios shows dismal performance. Even in absolute terms, the number of projects in the productive sector is far lower than in other sectors. The absolute number of projects in the productive sector decided to be implemented under decentralised planning is less compared to the other two sectors. While undertaking productive sector projects, it is beyond doubt that a major share of these projects was either abandoned or carried over to the subsequent years of planning. The industrial sector projects in the productive sector also have high spill over and dropout `ratios. This analysis identified that the production sector is neglected under the decentralised planning system in Kerala. One may argue that there can be many problems associated with the implementation of these projects, as is evident from the fact that spill over and dropout ratios are increasing in the case of projects in the productive sector

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PREDICTION OF STUDENT LEARNING DIFFICULTIES AND PERFORMANCE USING REGRESSION IN MACHINE LEARNING

K. Bhuvaneswari, G.Kanimozhi, V.Shanmuganeethi

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Abstract: Predicting student’s learning difficulties and student’s performance is a significant research area. Because it can help teachers stop students from quitting before end-of-semester exams, predicting students' learning challenges and performance is an important research subject. The goal of this study is to forecast the learning challenges that students will face in current and upcoming courses. Some kids with learning difficulties could have trouble paying attention in class, reading, writing, or doing math. Universities are increasingly predicting student success using machine learning and big data analytics. Based on cognitive and academic data, researchers have categorized students and forecasted their future outcomes using cutting-edge statistical approaches and machine learning algorithms. In addition to classification tasks, machine learning algorithms like SVM (Support Vector Machine) can be used to forecast learning problems. It can be used to anticipate learning issues, which was done in this study to anticipate the difficulties that particular students would face. Students' learning challenges can also be predicted using the VARK analysis. These results suggest that the SVM algorithm can be an effective tool for identifying students' learning issues. However, the data's quality, feature choices, and applied settings all affect how accurate the performance is. Hence, before making any forecasts, the data must be thoroughly gathered, pre-processed, and analyzed. In order to improve student learning, academic instructors can take proactive steps by using prediction of student academic results to gain a better idea of how actively or poorly students fared in their classes. In order to predict students' final academic performance, this study used undergraduate computer science students for categorization using the SVM method and prediction using linear regression. Some of the key causes of learning difficulties were discovered

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PRIOR VS DEFAULT PERSONAL INCOME TAX REGIME: AN ANALYTICAL PERSPECTIVE WITH REFERENCE TO THE IMPLICATIONS ON THE INDIAN ECONOMY

Jincy P Babu, G Raju

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Abstract: The role of the personal tax system is crucial in the economy of any country. It is essential to implement reforms to ensure a fair and equitable distribution of wealth. In the Union Budget, 2023, significant amendments were made to India’s existing tax structure through the introduction of an alternate tax regime aimed at simplifying the system. The proposed regime is designed to boost consumption, savings and investment through lower tax rates and cuts. This paper utilises secondary sources to analyse the implications of new regime on the Indian Economy. Additionally, it aims to examine the key features of the proposed regime and highlight the differences from the previous tax structure

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PRIORITY VEHICLE MANAGEMENT SYSTEM FOR URGENCY BASED SERVICES USING RFID TECHNOLOGY

Jasbir Kaur

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Abstract: When it comes to urban traffic and different complex situations on the road, it is observed that these situations occur due to huge increase in the number of vehicles, fixed time signals and unruly vehicle drivers. Besides it there is a requirement of making special arrangements for priority vehicles and parked vehicles on the road without disturbing the usual traffic. There are some initiatives taken up currently by the traffic authorities, but still the different systems developed for handling different complex traffic situations do not work in unison. In this paper the design and development of a Priority Vehicle Management System (PVMS) is proposed to handle lifesaving emergency services or urgency-based services. PVMS is an automatic intelligent real time system which detects the presence of an emergency vehicle at the traffic signal and provides immediate access to the priority vehicle such as an ambulance, fire brigade, the police van, and the VIP (very important person) vehicle. The proposed solution is based on multistage decision-making approach where events occurring at different stages are unknown, but probabilities of occurrence of events are known. For practical implementation a shortrange RFID (Radio frequency Identification System) system is used. Priority algorithm and mission critical option table are used for decision making if more than one priority vehicle is detected. The proposed work is complete in all the respects for all the traffic situations

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PROSPECT OF DIGITAL TRANSACTIONS OVER CASH IN GROWTH OF PHARMACY BUSINESS ACROSS INDIA

Sameer Sonawane, Prashant S.Patil, Vaishali C. Mahajan

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Abstract: To Develop, Apply and study the prospects of Digital wallets over cash in the context of pharmacy business in India. Digital payment in India is still not famous as it with other developed nations, however, As mentioned, payments and financial inclusion are two consequential pillars of a cashless India. As a result, digital payments in India are widely defined, ranging from anti-cash to low-cash, and now, after Covid-19, contactless payments. This Corona-virus pandemic has a more sizably voluminous role in doing so, in expediting its uses. Pharmacy businesses are divided into offline and online, though online pharmacy business is gearing up in India, However offline business is still dominating side of the pharmacy business. The Insurance company withal cogitating how to incorporate online pharmacy in the client claim settlement as it reflects authentic-time data and transaction transparency with the expeditious settlement. This study is expected to give a deep understanding of the prospect of the digital payment transaction and its impact on the pharmacy business in India. The current study used quantitative methods and questionnaires to collect data from 100 Telegram app users, responses from which were recorded for further analysis. Data were analyzed using SPSS and with the various research tools/methods

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PURPOSE OF INVESTMENT AND SAVING PLANS AMONG THE SCHOOL TEACHERS IN SALEM DISTRICT

G. Prabu, Kavitha. K

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Abstract: Those who have savings adopt the investment method as a means of generating more income. This essay seeks to examine the motivations behind the investing and savings goals of Salem District teachers. Data came from both primary and secondary sources. Primary data are those gathered during the consumer survey. There were 110 teachers in the sample. In order to tabulate and analyze the data obtained from the questionnaire, SPSS Package 21 was used. Several statistical methods included percentage analysis, mean and standard deviation analysis, reliability statistics for the variables, Mann-Whitney Test, and Kruskal-Wallis Test. The educational background of school teachers has no bearing on their investment objectives. As a result, experience and knowledge—rather than education—are the ultimate goals of an investment

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REAL-TIME OBJECT DETECTION USING DEEP LEARNING: A BRIEF REVIEW

Sangeeta M. Borde, Harsh Lohiya

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Abstract: Object detection is the most common application of computer vision for the last 20 years. It has been widely used for quick & accurate identification and locating of a large number of objects from predefined image categories, real-time video frames, etc. The computer vision field requires several algorithms for detecting objects such as Single-shot detection (SSD), Faster region-based convolutional neural networks (faster R-CNN) & You Only Look Once (YOLO) with its variations using deep learning, etc. Based on parameters such as accuracy, precision & F-score performance of these algorithms is analyzed. In this paper mentioned comments are based on studied literature & key issues related to the topic are also identified which are relevant to the object detection area with accuracy and performance. The paper review begins with an introduction to deep learning and its techniques. (Allamki & Sateesha,2019) Further, CNN architecture and object detection are described along with some modifications to improve performance. Image classification is come into existence for decreasing the gap between human vision and computer vision by training the computer with data. At the end of the article; some promising guidelines & directions are provided for further work in deep learning & object detection techniques.

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RELATIONSHIP BETWEEN E-SERVICE QUALITY AND CUSTOMER LOYALTY: A STUDY ON UNIFIED PAYMENT INTERFACE APPLICATIONS

Ganesh B. Nair, Rita Latha D’couto

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Abstract: During the course of several decades, India's payment mechanisms have seen a significant transformation. The NPCI launched UPI, which is among the many brilliant, contemporary, and cost-effective innovations that have already made significant progress in the digitalization of the Indian economy. Mobile-based UPI applications are common and simple to use in the present trend of the digital and cashless economy, supporting a vast array of banking financial and non-financial services. As the number of UPI applications available on the online platform is large, there exists high competition to retain existing customers in this sector. So, companies must focus on implementing efficient and effective policies of service quality, customer satisfaction, and loyalty. The current study investigates the linkage between E-Service Quality and Customer Loyalty with regard to UPI applications. The present investigation examines the precision of e-service quality measurements in the background of UPI applications. The focus of the research is to pinpoint the elements that attract users of UPI applications and foster greater user loyalty in Kerala. Through the use of a structured questionnaire and a nonprobability sampling technique, data are gathered. According to the survey, a significant positive association exists between e-service quality and customer loyalty among UPI applications.

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REMOTE WORK IN IT INDUSTRY AND EMPLOYEE SATISFACTION DURING COVID 19 – WITH SPECIAL REFERENCE TO TECHNOPARK EMPLOYEES

Rejani R. Nair

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Abstract: The ability to perform at their highest level and remain pleased at work depends greatly on satisfaction at work. People that stay with the company no matter what occurs are individuals who are happy in their jobs. Employees must be passionate about their work, and this passion can only exist when each employee is satisfied as an individual and the organization as a whole is satisfied. For people all around the world, Covid-19 altered the workplace. Along with other industries, it had an impact on the IT industries. However, the remote working programme helped to overcome the pandemic scenario. The IT industry's policy of allowing remote work was a key step that enabled businesses and people to survive the pandemic. When they were less distracted than in an office setting, the workers were more productive and efficient. During the epidemic, it was important to assess the challenges and issues that distant workers encountered in addition to their level of satisfaction. It assisted in determining the elements that affect employees' job satisfaction levels at the company and provided insight into what different levels of employees thought about the benefits and drawbacks of remote work. Only Techno Park employees were included in the study. The study, which involved 117 participants, extensively examines the degree to which employees who worked remotely at Techno Park during COVID-19 were satisfied with their jobs

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REVIEWING THE DYNAMIC ATTRIBUTES OF ENTERPRISE MOBILITY STRATEGIES WITHIN ORGANIZATIONS - A GUIDE TO EXAMINE THE DRIVERS FOR INVESTMENT, REQUIREMENTS, AND IMPACT ON BUSINESS PROCESSES

Mahesh Dattatray Gaikwad, Avinash Ganbote

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Abstract: Enterprise mobility has emerged as the next reasonable transition in the realm of mobile technology to help business organizations to enhance their “return on investment” as well as expand their global reach and improve the efficiency of their operations and mobile workforce. Therefore organizations across the globe have adopted a broad range of information technologies such as smartphones, tablets, the IoT, wearable technologies as well as BYOD policies, to assist instant connectivity and make corporate infrastructures accessible The primary objective of this paper is to, therefore, review the dynamic attributes of enterprise mobility strategies within organizations, and examine the drivers of enterprise mobility for investment, requirement and impact on the business processes. However, most of the previous studies have failed to conduct extensive research on the concept of enterprise mobility within organizations as a result of which this area remains unexplored. The findings of the existing studies mostly highlighted the benefits and challenges of enterprise mobility. The findings indicated that enterprise mobility within organizations helps in improving productivity, decreases operation costs of businesses, increase revenue, and maximizes their overall profitability

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ROLE OF ARTIFICIAL INTELLIGENCE IN FINANCIAL MANAGEMENT PROCESS

Rashmi Mate, Mohammed Hashim Khan, Sagarraj Tambade

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Abstract: Financial institutions nowadays are feeling more and more pressure to adopt the societal expectations that are now a part of their business plan. This factor has expanded the idea of corporate sustainability because all of these organizations seek to give stakeholders and employees the freedom to investigate other alternatives in order to realize competitive advantage. Promoting sustainable practices and development within the financial industry requires careful financial management. To assure that an economic administration is appropriately implemented in observing, assessing as well as issuing the development completed within the selected time, institutions have encompassed the usage of AI or Artificial Intelligence in chief monetary administration activities. Certain economic procedures like the monetary meticulousness implemented to renovate as well as improve credit choices, have improved because of various AI methodologies. The financial managers have had success using this strategy to oversee and control all administrative activities and transactions within organizations

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ROLE OF TEASER ADVERTISEMENTS IN CUSTOMER PURCHASE DECISIONS AN EMPIRICAL INVESTIGATION

C. Revathy, N. Thamem, P. Balaji

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Abstract: The proposed study intends to investigate the role teaser advertisements have in efficiently influencing consumers' buying decisions in Chennai. The researchers have adopted a questionnaire method to collect perception on teaser advertisement effectiveness among 214 respondents. In order to explore the findings in relation to the research objectives, statistical tools including simple percentage analysis, descriptive statistics, mean-based ranking, and multiple regression analysis were used. The outcome shows that the more enthusiastic teaser ads are, the higher the level of interest they generate and level of curiosity to know about the product advertised higher the sales of the product through the teaser ads. The study recommended that companies use various social media platforms to advertise their products because people who use those platforms often make impulsive purchases

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ROLE OF TECHNOLOGICAL ADOPTION BY ECO-PRENEURS (ENVIRONMENTAL SOCIAL ENTREPRENEURS) TO COPE WITH GLOBAL WARMING

Rustum H. Darade, Alpesh Nasit, Mahesh P Bhaskar

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Abstract: There is huge scope for Social Eco-preneurship as a remedy to ecological imbalance (ecological succession) to bring ecologically sustainable development through the use of technology in climatic uncertainties. This paper emphasis on a ‘Eco-Preneurs’, social entrepreneurs of Ahmednagar district, that uses innovative technique by adopting new and emerging technology to absorb carbon emissions and promote sustainable development in agriculture. The paper examines the strategies employed by ‘Eco-Preneurs’ to address the challenges of global warming, including the use of renewable energy, carbon sequestration, and sustainable farming practices. The study also explores the role of eco-preneurs in promoting sustainable development and the challenges they face in scaling up their businesses. The paper concludes that eco-preneurs have an important role to play in addressing the challenges of global warming and that technological espousal can provide effective solutions to these challenges.

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SCALE DEVELOPMENT INITIATIVE FOR OTT SERVICES (OVER-THE-TOP) USAGE BEHAVIOUR IN INDIA

Sachin Lele, Deepa Rele

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Abstract: The demand for OTT Services in India witnessed a stupendous rise, especially during and after COVID-19. Multinational players such as Amazon Prime and Netflix have attracted millions of Indian viewers. This research is an attempt to develop and validate a scale for OTT usage behaviour. Based on the existing literature and previous investigations, a draft questionnaire was designed. By testing it on a sample of OTT users (n=65), factor-wise reliability, and overall construct reliability were examined. By using Exploratory Factor analysis with varimax rotation, three factors (Perceived Ease of Use, Content Variety, and Perceived Experience) were extracted, accounting for a combined variance of 59.2%. Based on these results a revised scale was formulated. This research contributes to a knowledge base on OTT usage behaviour in the post-pandemic era. The study can be used as a base for any further investigations on behavioural aspects related to OTT usage in India.

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