TOJDEL - Volume 11 - Issue 1a - January 2023

Complete Issue's PDF file

 

A COMPARATIVE PERFORMANCE EVALUATION OF TWO STATE COOPERATIVE BANKS

Dr. Kunte B

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This research paper focused on the comparative evaluation of performance of the two state cooperative banks. The performance evaluation is done using selective key performance indicators. The trend analysis of these evaluation parameters are used to understand the financial position of these banks for a period of 5 years.  
The research is based on secondary data. The period of the study is 2017-18 to 2021-22. The research will be helpful for the academicians and students to understand the evaluation of the performance of a bank using specific parameters. It is also helpful for banks in tracking their performances and taking corrective actions in time if required.

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A DECADE OF DISTANCE EDUCATION RESEARCH IN INDIA A BIBLIOMETRIC REVIEW

Abhijit Vhatkar, Lavendra Patil, Manesh R. Palav

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Distance Education which is also considered as distance learning is the type of learning where students are not physically present in the classroom. Distance learning has become popular in last decade with the rise of the internet. This study focuses on the research outputs by the Indian authors in distance education. India has seen a surge in distance education in last decade and also experienced the rise in the research towards the distance education domain. The study has observed that the research in the field of distance education has almost doubled since 2020. The Covid-19 pandemic has made a positive impact in the research of distance education. So, the authors have done a bibliometric study on distance education for the decade. Bibliometric analysis gives us a trend of research on a particular topic. It is also useful for understanding the gap among the current research studies. This bibliometric study provides various research themes in distance learning which can be considered by the researchers for their future research. 

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A LITERATURE REVIEW STUDY ON: ANALYSING ROLE OF FINTECH IN SUSTAINABLE BANKING IN PUNE REGION IN INDIA

Aditee Huparikar- Shah, Devyani Ingale

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The aim of this study is to collect data from secondary sources related to the research topic, such as journals, websites, government publications, annual reports of businesses, research papers, and research reports. The goal of the current research is to identify the role of FinTech in sustainable banking through a comprehensive assessment and analysis of the literature. The present study is based on secondary research. It was highlighted that numerous academics have investigated the effects of novel, developing technologies on the expansion of the banking industry, as well as the use of technological tools by cooperative, public, and private banks. This review article seeks to consolidate previous research on Fintech and its importance for the banking sector in order to comprehend the state-of-the-art literature linked to it. This literature review can establish a forum for further research.

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A REVIEW ON EMPLOYEE ENGAGEMENT, EMPLOYEE SATISFACTION AND EMPLOYEE COMMITMENT WITH REFERENCE TO SUGAR INDUSTRIES IN MAHARASHTRA

Abhishek Bokey, Snehal Maheshkar

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India's sugar industry is well-maintained and developing, with billions of consumers. India's sugar production ranks second worldwide. India's rural population depends on its 45 million sugar cane growers. Sugar is India's second largest agro-based business after textiles.  Maharashtra Sugar Industry is a large-scale sugar producer. In recent years, sugar production has exploded. According to the current sugar production data, Maharashtra is doing better than other states. Employees play a major role in the development of the company. The study of employee engagement, employee satisfaction and employee commitment help the company to maintain standard and increase productivity by motivating the employees. An organization is successful as its employees are satisfied and committed towards their work. Present study aims to find out the impact of employee engagement, employee satisfaction and employee commitment at the sugar industries in Maharashtra. 

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A STUDY EXCHANGE TRADITIONAL FUND (ETF) AS AN INVESTMENT AVENUE FOR PASSIVE WEALTH GROWTH IN INDIAWITH REFERENCE TO NIFTY50

Raghunandan Helwade, MangalagouriPatil, Bhagyashri Deshpande

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Mutual funds are emerging as an attractive investment option. MFs are successful especially in channelizing and mobilizing the savings of many retail investors into the investment in various equity and debt instruments. Mutual fund investment is considered as less risky than investing directly in stocks as experienced fund managers take delicate investment decisions and is therefore definitely a safer option for inexperienced risk averse investors.  
An Exchange Traditional Fund (ETF) is defined as an instrument to gather money from prospective investors, with a promise that the money would be invested in a specific predefined manner and methodology
This paper studies performance of ETFs and presents an exchange traditional fund (ETF) as an investment avenue for passive wealth creation. Investment in ETFs picking up since last decade. Awareness level of investors is increasing  
The analysis and interpretation from study presents that tracking error is higher for ETFs as compared to index funds. The active returns analysis by presenting two ETFs reveals that ETFs always fared better than their underlying index while the index funds sometimes underperformed  
and sometimes outperformed the underlying index. Transaction fees and charges are higher in Index funds as compared to ETFs.  
Suitable strategies and important aspects for sound investment decision making are also discussed in the paper.

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A STUDY OF CORPORATE COMMUNICATION PRACTICES IMPLEMENTED IN PERIOD OF COVID-19 WITH SPECIAL REFERENCE TO IT COMPANIES

Gopa Das, Shubhangee Ramaswamy

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The Covid-19 epidemic was unlike anything previous calamity in recent times, affecting practically every organisation on the earth. It is imperative for the organisation to prioritise internal relations at this time. Any business's success is dependent on its ability to communicate effectively. A motivated workforce requires effective communication. Employees that are engaged are significantly more likely to display the dedication and commitment essential for comprising a total in any company. Employee communication is important because it contributes to higher levels of employee engagement, which is associated with better organisational growth. Suddenly, Covid-19 altered the way corporations connect with their employees. Many modifications were forced upon companies, and many more are currently being implemented. The focus of this research paper is to investigate the corporate communication practices implemented by IT companies to ensure smooth internal communication throughout this challenging period. 

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A STUDY OF GOVERNMENT INGENUITIES: A CASE STUDY OF TOURISM AND HOSPITALITY INDUSTRY IN MAHARASHTRA POST COVID-19

Sandeep Naik, Deepali Garge

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India is a developing country which has a rich heritage of tourism enabled resources that can lead it to be the best tourism destination worldwide. Tourism has always been one of the prime contributors to the nation's GDP, employment generator, reason for infrastructure development and a mode of international integrity. Tourism can be a reliable source of sustainable development of a country. The role of the government of any country is very important to have a positive and sustainable growth of any sector. The government support in terms of policies, schemes, financial assistance, and expertise play a crucial part in the delivery of products and services to the consumers. The Government of India and State Government of Maharashtra have understood the importance of tourism and are striving to support, promote and motivate the industry. It has also recognized new avenues of tourism format that will lure the tourist and attract them. The researcher intends to highlight the various schemes and marketing efforts undertaken or launched by the government for the betterment of tourism in our country.

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A STUDY OF INVESTIGATION OF PSYCHOLOGICAL CAPITAL'S EFFECTS ON LOYALTY AND PROFESSIONAL APPROACH

Ankita N.Jeewankar, Devidas Golhar

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Effective management of human resources is essential in today's environment of constant changes, yet it comes with a variety of philosophies of management as well as approaches. Research on psychological capital is the focus of this study, which means a favorable environment for the development of a person enabling self-help for overcoming obstacles (self-efficacy), optimistic hope for success (optimism), complete vigor (hope), as well as for reaching the goal though there are innumerable obstacles (resilience). This research intends to analyze all psychological capital ideas with employees' commitment to the company based on a survey of relevant literature and theory. The literature primarily concerned with psychological capital and its management is the best source of references.
The research sought to assess the effect of psychological capital on the goal of the organization due to the growing psychological capital approach in companies. Employees from both public and commercial enterprises with offices in Shillong, Meghalaya, made up the study of population. There were 200 participants in the research, and 165 of them made up the 165-person sample size. Aircel (Northeast Circle) and Idea are two of the private businesses that did the research (Zonal Office). NEEPCO (Northeastern Electric Power Corporation Ltd), MBDA (Meghalaya Basin Development Authority), Department of Fisheries, Department of Water Resources, Department of Labour and Employment, and Forest Department were among the government entities included in the research.
Respondents represented a variety of demographics, including gender, age, job type, educational background, and length of employment with the business. The delivered questionnaire was a compilation of five common questions that assessed employees' commitments to the firm as well as the four psychological capital categories of hope, self-efficacy, resilience, and optimism.
The main objective of the study is to demonstrate that psychological capital and commitment have a substantial link. Commitment was considered the dependent variable, whilst psychological capital was considered the independent variable. To understand the major relationship between every individual, psychological construct and overall commitment, as well as a data analysis gathered about the samples’ demographics, were among the study's secondary objectives. These analyses led to some conclusions about the relationship between psychological capital and overall commitment.

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A STUDY OF THE EFFECT OF EMOTIONAL INTELLIGENCE ON PERSONALITY DEVELOPMENT IN EARLY TEENAGERS IN PUNE CITY

Akshata Santosh Sakhawalkar, Priyanka Sagar Pawar

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Current research is intended at finding the conclusion of emotional intelligence on Personality Development in Early Teenagers in Pune city. Conclusive research of Causal nature was conducted. Age groups thirteen to fifteen were considered as Early Teenagers. In all, a total 400 samples were collected through Simple random sampling from English medium schools in Pune city. The data was statistically analyzed using the Statistical Package for Social Sciences (SPSS). Making decisions and having leadership skills go hand in hand. According to gender, religion, and location of residence, the results showed statistically significant disparities in the emotional intelligence scores among the pupils. Academic success has been significantly predicted by emotional intelligence. There is a brief discussion of the results' implications and potential avenues for future empirical study.

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A STUDY OF THE IMPACT OF INTERIOR PHYSICAL EVIDENCE ON CONSUMER BEHAVIOUR

Sanjay Dharmadhikari

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Interior physical evidence is an important source of information for consumers' assessment and evaluation of store interiors. In this paper, we explore the impact of various types of interior physical evidence on consumer behaviour. The study is based on a self-administered survey questionnaire to which 96 participants who visit branded garment retail outlets responded in detail. The results of the study indicate that the consumer evaluation of the store interior can be associated with the type of physical evidence used by the consumer. The results from regression analysis also demonstrate that consumer evaluation is dependent on the physical evidence used. The findings suggest that developers and marketers can use this information to influence consumer response to various interior features in retail stores to enhance customer experiences in high-end stores and more effective marketing strategies.

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A STUDY ON ASSOCIATION BETWEEN DRIVERS OF EMPLOYEE ENGAGEMENT, EMPLOYEE SATISFACTION AND EMPLOYEE COMMITMENT USING STRUCTURAL EQUATION MODELING

Abhishek Bokey, Snehal Maheshkar

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According to the Department of Food and Public Distribution under the Government of India, the sugar industry influences the rural way of life for around 50 million sugarcane growers. Molasses, a by-product of the sugar industry, is the primary ingredient in the production of ethanol, which is an agricultural product. When there is a glut of sugarcane on the market and prices are low as a result, the sugar business is unable to make timely payments of cane prices to the farmers who grow the crop. The Central Government imposed stock holding and turn over limitations on sugar to maintain an acceptable level for sugar prices and to ensure a steady supply of sugar for consumers. This was done with the goal of keeping sugar prices at a reasonable level. The study of the sugar industry is therefore very essential. The sugar manufacturing industry is staff driven, and as a result, it is critical to analyze structures. The present study aims to study the effect of EE on employee job satisfaction and EC. Using causal research, the association between Employee engagement (EE), employee satisfaction (ES) and employee commitment (EC) are studied. The relation is established using structural equation modeling.

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A STUDY ON CRYPTOCURRENCY IN INDIA WITH SPECIAL RESPECT TO BITCOIN

Pramila Pareek, Amey Choudhari

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Bitcoin and other cryptocurrencies have become a popular topic in the financial sector. Cryptography is used for security in the creation of cryptocurrencies, which are digital, virtual, or online money.
With both positive and bad effects, cryptocurrency has brought about unparalleled changes in the financial market. Despite being easy to make use of, cryptocurrency's concept can be a little perplexing. It is thought to be difficult because of how drastically it departs from the conventional currencies that we have used for generations. During the global financial crisis of 2008, Bitcoin was developed in order to function independently of central banks, governments, and financial institutions. Since then, a number of regulators have struggled with Bitcoin's structure and have worked to find ways to control it. As a effect, some countries outlawed or outright prohibited it, while others chose to stay ignorant and develop means of taxing and regulating it. This conceptual paper aims to explore the many facets of cryptocurrencies, including their history, varieties, uses, benefits and drawbacks, difficulties, and opportunities. The study's goal is to evaluate Bitcoin's legal status in India.

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A STUDY ON CUSTOMERS PERCEPTION ABOUT SIGNIFICANCE OF DIGITAL SECURITY

Priyanka Amol Pawar, Reena Partha Nath, Pratap Pawar

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In recent years, digital threats have posed significant risk to organizations and individuals. Unfortunately, many people in the public and private sectors still lack the advanced knowledge required to understand how digital threats work and the risk they pose. This study is done to know the customers perception about the significance of digital security in an important scenario. The study is based on a survey of 223 individuals in Pune city, Maharashtra, India who use internet/ mobile banking. The results of the study indicate that the difference of the perception regarding the importance of digital security between male and female is not statistically significant, male and female both show higher levels of importance towards security. The study reveals that there is a significant difference in the level of importance regarding digital security with the income groups. The study also shows that there are no significant differences in regard with the age groups.

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A STUDY ON INDIAN PENAL CODE - A MODERN APPROACH THROUGH ELEARNING

Hmingthanpuii Ralte, Rebecca Lalrindiki

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The law develops and extends its dimension in various ways for the protection of right, but unlike the western countries, the issues of marital rape does not attract the attention of the law-makers for a long time, even though there are a number of debates on the topic in general. There are 36 countries in the world where marital rape is not a crime, like China, Pakistan etc. India’s penal laws originated from the British laws due to colonization. However, in R v R case, pertaining to United Kingdom, the judge observed that for a husband to rape his wife is a crime. However, the husband’s argument was that marriage gave him irrevocable consent; even though the court did not accept this argument and punished him. It was the observation of the court that for punishing a person the relationship of the concerned is not important. As far as India is concerned the rules are not so clear. Even in the case of Arnesh M Kumar v State of Bihar, the Supreme Court has observed that considering marital rape as a crime would be an utter failure of the systems of society and family set up. Not only this case, but multiple cases have also been filed to criminalize the marital rape, but till today the law allows the married women for rape if she is over the age of 18 years. It is a high time to treat women with dignity by protecting their body. It is the observation of AmitaPitre, at Oxfam India, "In India rape is not seen as an injury to a woman’s personhood but as "damage to her family’s honoring the modern social world, it is the need of the hour to amend the law relating to marital rape as rape is always a rape regardless of the marital status or age of the women.

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A STUDY ON LITERATURE REVIEW OF AWARENESS AND INVESTMENT BEHAVIOR OF INVESTORS TOWARDS RISK & PORTFOLIO MANAGEMENT

Neeta Shinde, Devyani Ingale

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Investors are investing their earnings with different aims and goals such as returns, security, appreciation, Income stability. Investments are made from investor’s savings. While investing money in different sectors of investment what type of perception investors followed towards risk & portfolio management. This research is based on literature review of investors' perception towards risk & portfolio management, how to take the decisions while creating an individual portfolio, how to manage it in different risky situations and how to diversify that risk, now a days, every category of people investing their money in different investment sectors and all sorts of fields. With the fast development in the Security market and investment sector in the recent past, presently, every individual aim is to be financially independent, strong & secure their future with sufficient funds. This study considered only employees of government and private sector organizations and their payment scale category. To achieve an important objective of every retail investor is to select the suitable investment options out of various financial products available in the market with risk factors associated with the better returns respective to liquidity and safety of principal. With this all criteria and principles, how investors are able to create their portfolio objectives with guaranteed returns and how to bear risk & increase their risk appetite capacity according to their priority in needs and also manage it with respect to the market economic conditions and the risk securities that exist in the market.

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A STUDY ON MANAGERIAL PRACTICES TOWARDS CUSTOMER RELATIONS WITH SPECIAL REFERENCE TO AXIS BANK

Shripad Joshi, Mandar Brahme

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Privatization of the bank in India has given maximum service options to the customers. Hassle free transactions, use of IT, customer oriented public and private services brings increase in use of banking services. Nationalized banks also adapted the digital mode of service. However, private banks offer more service with less duration of time for attracting customers towards them. Rural part of India are also getting the benefit of private sector banks. They also offer Govt. schemes for agriculture, small and medium scale industries etc.  Private banks are more popular for giving maximum service to their customers. Extended timings for service, fast process, maximum focus on digitalization, home service, holiday banking etc. are the major factors for their popularity. Not only private banks but the entire private sector is getting affected by customer relation management.  
Profit of the private sector bank i.e. Axis bank is deliberately investing in building the customer relationship programmes. Competitive environment has created a pattern of digitalization and invited more risk towards banking transactions. Non-banking services also get the risk in transactions. This situation gives rise to the term Customer Relationship Management. Retention of unhappy customers can be possible through the CRM programmes.  
This research paper deals with the study of customer relationship management in private sector banks with special reference to Axis Bank. 

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A STUDY ON THE PERCEPTION OF SELECT IT EMPLOYEES TOWARDS DIGITAL PAYMENT IN BENGALURU

Ganesh S R, Balaji M

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In contemporary society, the utilization of smartphones for monetary transactions and payments through app-based platforms has become ubiquitous. Over the past decade, India has witnessed a phenomenal growth in internet and mobile phone usage. Digital payments refer to electronic transactions conducted through internet banking, mobile banking, card payments, or at point-of-sale terminals for products and services. This study aims to shed light on the views and experiences of IT professionals regarding the use of digital payments, their level of satisfaction, and the influence of age on adoption. A structured questionnaire was employed as the research tool to examine consumer perceptions of digital payments, with primary data collected from 200 respondents who were categorized based on demographics such as age, income, occupation, and gender. The hypothesis was tested using the Chi-square test, as the data was categorical in nature, and the results revealed that, despite the challenges faced, IT sector employees are comfortable with digital payments and expect the government or banks to take steps to resolve any issues.

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A TREND ANALYSIS OF IMPORTS AND EXPORTS OF CUT FLOWERS FROM INDIA

Hetal N. Bhinde, Ajay Shukla, Sachin Kulkarni

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Floriculture is a subfield of ornamental horticulture that focuses on cultivating and selling flowers and other plants that are grown for their aesthetic value, as well as the art of flower arranging. Even though many flowers are grown outside in nurseries or crop fields, the industry of floriculture is commonly thought of as a greenhouse industry because flowers and potted plants are largely produced in plant-growing structures in temperate climates. This is why floriculture is also known as floriculture. In most cases, the term "floriculture" refers to both the production of bedding plants and the creation of cuttings to be grown in greenhouses or for use as houseplants indoors. Both activities are regarded to fall under the category of "floriculture." India is one of the major exporters of flowers. The Forestry business has been catching the eyes of traders, importers, and a lot of exporters. The paper is an attempt to study the changing trends in the global market to get better insights of the EXIM situation in India. The paper is descriptive in nature and data is sourced from official government records. The research concludes that in the last decade, India observed a steep rise in exports but later there was a considerable decline in the numbers. A similar trend was observed in the import of cut flowers. This shows that there has been a diminishing demand for cut flowers hampering trade and commerce of the floriculture industry.

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AGRICULTURAL EDUCATION REGARDING CONSTRAINTS IN THE COMMERCIAL CULTIVATION OF MEDICINAL PLANTS

Manimalathi P

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Agricultural education is a study of applied sciences and business management principles. One of the main
purposes of agricultural education is to apply the knowledge and skills learned in several different disciplines to
agricultural education. The medicinal plants such as Senna, Periwinkel, Gloriosa Superba, Aloevera and Coleus
Forskohlii, are commercially cultivated under large areas of land in different parts of Tamilnadu. Gloriosa
Superba has been cultivated as a commercial crop in Aravakurichi, Karur District since 2005. The study aims to
identify the constraints experienced by the farmers cultivating Gloriosa Superba in Aravakurichi, Karur District.
Primary data was collected from 186 farmers covering both small farmers and large farmers cultivating Gloriosa
Superba from Velampadi, Nagampalli, Inunganur, Senthamangalam villages in Aravakurichi, Karur District.
The major constraints faced by the farmers in the cultivation of Gloriosa Superba were classified into four
categories such as situational constraints, financial constraints, technological constraints, and marketing
constraints. The problems were ranked by the farmers by using Garett ranking technique in order to identify the
most important constraint in each category. It was found from the findings that, among all the four categories,
marketing constraint was identified as a key constraint faced by both small and large farmers in the study area.

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AN ANALYTICAL STUDY ON CUSTOMERS BUYING BEHAVIOUR TOWARDS ELECTRIC CARS IN MUMBAI REGION

Davender Duggal, Mahesh V. Shitole

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Given the current situation, the government's increases in fuel prices, as well as the significant environmental damage caused by fuel-based vehicles, it is clear that these factors must be taken into consideration. We may observe these indirect effects on nature, which cause a-climatic shifts among other things.
The best way to solve the issue is to turn on an electric vehicle. But choosing the right car is crucial because the producers of electric cars have only just begun to provide a limited selection. Before purchasing an electric vehicle in particular, customers take into account a number of considerations. Therefore, this study examines the variables that influence consumer choices for electric vehicles. Although switching to electric cars instead of conventional ones is the best option currently on the market. There is insufficient infrastructure and facilities in India for electric vehicles. The offerings are also constrained and quantifiable.
Additionally, businesses are promoting their electric vehicles and taking all reasonable steps to help and support them. Even if the number of owners of electric cars is growing steadily and day by day, some still hesitate to purchase one. Because every consumer has different needs, this evolution cannot be realised without proper infrastructure and other conditions.

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AN EMPIRICAL STUDY ON INFLUENCE OF COVID19 ON SUPPLY CHAINS OF INDIAN INDUSTRY

Kajal Maheshwari, Sneha Samuel, Amarish Padma

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This study and research are an endeavour to present and understand the impact of the COVID19 pandemic on the Supply Chain Management of Indian industry. The supply chain of the industry is the backbone of its efficiency, effectiveness, productivity, service-commitment and the cost management. The whole industry thrives on the connectivity of the supply chain and inter-woven effect. It creates an ecosystem of hierarchy of suppliers, their business models, their integration into servicing the consumer and in the bargain serving the society through generation of employment and setting self-propelling motion in the economic cycle. The pandemic of COVID 19, not only brought to halt the whole economic activity in the country but it also exposed the industry to the vagaries of such inter-woven supply chains. Industry had built this supply chain with unidirectional focus on the benefits such integration can generate. The pandemic exposed the hidden face of the havoc such integration could have on the industry, especially so when the lockdowns extended for longer periods and the re-start hasn’t been as homogenous across geographies, as the lockdown was. This paper showcases the effects of a pandemic of this magnitude on the supply chains, the potential mitigation strategies, the model of resilient digitally connected supply networks of the future and precipitates a discourse on why the industry should rethink and challenge its best practices in the light of disruption COVID19 has created.

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ANALYSIS OF TECHNOLOGIES USED IN ACADEMIC LIBRARIES OF MAHARASHTRA

Kulkarni Anant Madhav, P. Muthumari

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There has been a tremendous change in how people access information. In today's world there are many tools available to help individuals learn or research anything they want to know about. Libraries have adapted their services to meet this need by providing access to online databases and other digital resources for students at all levels. The paper gives an analysis of the technologies used in the academic libraries of Maharashtra. The study considers 200 users who use the various technologies offered through libraries. It studies the level of satisfaction of the users who use these services. The study finds that the users are averagely satisfied with the services of the libraries and their needs are substantially fulfilled. Overall, it was also found that the attitude of the users regarding the various services is positive. 

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ANALYTICAL STUDY ON DETERMINANTS OF DIVIDEND POLICY FOR STAKEHOLDERS PERSPECTIVE IN INDIA

Bipin R. Bankar, Sumit Bankar

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Dividends are very important to management, stakeholders, and future investors. In this context, the current study aims to explain different financial aspects influencing Indian firms' dividend choices and give critical consequences. The OLS panel regression approach with two approaches was used. In this research, we looked at the top 20 firms in terms of market value. The article provided facts regarding the three most important financial factors that have a favourable and substantial impact on Indian corporations' dividend policies. Dividend history, present profitability, and investment prospects are all important factors in determining a company's dividend policy. Dividend considerations are one of the most important financial managerial decisions, with major consequences for managers, shareholders, as well as academics. Boss has to calibrate their scheme for pay-out depending on previous distribution patterns and assure dividend payment reliability to retain credibility in the capital market. Investors seeking a high dividend yield should consider investing in firms with stronger profitability, a track record of prior dividend payments, and investment prospects. These findings are valuable in forecasting corporate practices during the COVID-19 economic meltdown.

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ASSESSMENT OF VANET SMART & INTELLIGENT COMPUTING SYSTEMS FOR TIME-CRITICAL ACTIVITY

Namita Chawla, Nirvikar Katiyar

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The capacity of a field computer to work in tandem with a smart transportation system means that it can instantly calculate, store, and transmit delay notifications to vehicles. Conventional vehicle networks have several difficulties with resource deployment and management since they are neither scalable, flexible, or connected. Recently, cloud computing has been employed to accomplish these goals. This research presents a framework for evaluating the efficacy of cloud and edge technologies based on a wide range of criteria, which may be used to determine the best practices for automotive networks. The latency and server usage time of EC are reduced by 64% compared to cloud computing. Simulations are performed using both Edge CloudSim and Cloud Sim technologies. This broadcast saves space and resources on servers and in vehicles by making information more widely available.

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CORPORATE GOVERNANCE AND ECONOMIC PERFORMANCE – AN ANALYTICAL STUDY OF S&P BSE HEALTHCARE COMPANIES

Krishika Chandwani, Harshal Raje

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This paper aims to study the influence of corporate governance sub-indices on financial performance of companies listed on S&P BSE Healthcare index. To conduct the analysis, the influence of corporate governance sub-indices on the economic performance of companies listed on S&P BSE Healthcare index is being considered. Data of two years ending 2020 and 2021 have been considered for analysis. Various statistical tests like correlation, panel data regression, hausman test etc.  are used to study the impact.  To select between fixed and random effects models in panel data regression Hausman test is used. The results reveal few sub-indices have an impact on the accounting proxies namely ROA, ROE and EPS and market measures namely P/E and EV/EBITDA. 

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CUSTOMERS' IMPULSE BUYING BEHAVIOR AND THE IMPACT OF VISUAL MERCHANDISING IN STAR BAZAAR'S CHAIN STORES IN PUNE CITY

Mahendra Yadav, Chetan Chaudhari, Shailendrakumar Kale

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Impulse buying is when a purchase is made without any prior planning. Both internal and external factors, including visual merchandising, demographics, and socioeconomic background of the consumers, have an association with impulsive buying. The examination of the literature indicates that visual merchandising has long been considered a marketing tactic in the retail industry and that it significantly influences impulsive purchase behavior. So, with reference to the organized retail sector, the current paper attempted to analyze the key drivers of visual merchandising and the association of these determinants with the impulse buying behavior. Consumers of Star Bazaar have used it as a case study and conducted an extensive study utilizing a representative sample of these customers to determine the influence of their purchasing behavior when shopping at Star Bazaar. The researchers have identified four main factors of visual marketing in order to achieve the specified objectives. They are the eye-catching product display, the atmosphere within the store, and the current day's deals. The descriptive character of the research contributed to the conceptual development of clearly defined priorities and the dissemination of sufficient data that the researcher believes will aid in retailers' decision-making. 520 respondents were utilized to gather information structured questionnaires and evaluate the association of visual merchandising with the impulse buying behavior of Star Bazaar customers. The study employed a convenient sampling method, and attention was taken to ensure that the respondents were as diverse as possible. Cranach's coefficient, which was produced to assess the dependability and internal consistency of the replies, was used to measure the validity of the questionnaire. The data was examined with the aid of SPSS software to make drawing conclusions simple. Demographic factors were found to have significantly affected respondents' impulsive purchasing behavior. The main factors that influenced the responders, according to the regression results, were the attractive product display, the atmosphere within the store, and the day's special offers.

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DETERMINANTS FOR THE FORMATION OF ATTITUDE TOWARDS INTERNET ADVERTISEMENT: A REVIEW OF LITERATURE FOR INDIAN MARKET

Khyati Tejpal, Jayashree Vivek Patole

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Using the internet as a global marketing platform, internet advertising allows promotional messages to be delivered to people around the globe (SendPulse, 2019). According to Halli Bruton, Burdette Ketchum's content and social media account executive, "Internet advertising is a double-edged sword because there are so many places and platforms to advertise that there is no way to ignore it, but at the same time, consumers are being bombarded with advertising all day long, so they need something unique to catch their attention." According to Mi Hyun Lee (2021) there have been reviews of the literature on internet advertisement in the past. The present review attempts to provide a more comprehensive overview of advertisements taking note of the changes in them in recent times. The authors of this paper have reviewed the literature on internet advertising in a way that would enable researchers, academicians, and practitioners to better understand the factors that determine attitudes toward internet advertising. In addition to examining various papers and proposing determinants, the authors have identified certain gaps that could provide a starting point for future research on internet advertisement.

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DISRUPTORS IN HOSPITALITY INDUSTRY AND ITS IMPACT ON THEIR BUSINESS OPERATIONS

Namrata Dsouza, Sunil Ujagare

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Hospitality industry is one of the largest and fastest-growing industries around the world. In this industry, the basis for success depends on an innovative business model that can offer more than a room with a view. Customers are demanding personalized experiences and hotels are trying to satisfy their needs through technology, customer service, food, design and events. However, the disruption in the industry has changed the way business is being done. Many hotels are trying to keep up with the level of change by investing in new technologies and services, opening up trial shops, setting up mobile apps and integrating innovative payment methods. The current study aims at identifying the disruptors in the hospitality industry and its impact on their business operations. To arrive at this aim, the study has conducted a survey by sending a questionnaire to hotels in the Pune City, Maharashtra, India. The survey data was collected from 93 respondents, and it was analysed using the frequency count method to reveal the impact of disruptors on hotel operations. 

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EVALUATING PRE AND POST COVID 19 ORGANIC FOOD INDUSTRY: A CONCEPTUAL FRAMEWORK OF CONSUMERS PERCEPTION IN INDIA

Ekta Salunkhe, Pratap Pawar

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The Covid 19 pandemic situation made it clear that we need a strong immunity to survive such hazardous
situations. Thus, there is a need for the consumers to think of a healthier alternative to conventional farming.
This paper studies and explores the organic food products shifting demand pre and post covid 19 in Indian
context.
This paper reviews previous manuscripts, formal reports, books related to the organic food industry. The
reviewed studies in this paper are mostly from India. The paper outlines a conceptual framework for pre and
post COVID buying behaviour of organic foods. The data is mostly collected from several Indian Government
websites and international organizations such as Agricultural and Processed Food Products Export Development
Authority (APEDA), International Federation of Organic Agriculture Movements. Exploratory research was
undertaken after analysing various research studies, journals, and governmental websites. The factors are
classified into 2 categories based on time (pre and post covid) and area under certified organic process status.
The results show that there has been a tremendous rise in the area/ region under the certified organic process
post covid. It is found that post COVID, eco labels or organic certifications is the most important aspect for
buying organic food as it adds the trust factor followed by awareness, knowledge, environmental impact and
health concerns and price.
Organic food production is the best proposal for all stakeholders - environment, farmers, and consumers.
Concern for health and environmental awareness are identified as most impactful influences on respondents’
intentions to buy organic foods. Thus,
Eco labelling along with organic certification and eco-friendly claims improves customer trust that may have a
favourable influence towards buyers’ approach for the purchase of organic products.
The research paper is distinctive by examining the secondary data available from the authentic government
websites. With the help of the findings of this research paper, marketing mix strategies can be adopted by the
Marketing consultants and/or organic food producers by considering the factors that impact the customers
buying decisions towards organic food in India

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EXAMINING THE PERFORMANCE OF CO-OP SHOPS POST PANDEMIC (COVID-19)

Manish Jaybhay, Devidas Golhar

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Due to the sudden and unexpected rise of Covid pandemic every person across the globe faced an unforgettable and unmanageable crisis. This affected their financial condition and their growth as well. Though it was the situation, Co-Op shops performed really well with positive growth which helped farmers to make their produce available to the needy consumers. The concept of Co-Op shops reduced the steps related with supply chain and distribution by supplying fresh farm produce to the end users. The Co-Op shop changed the frameworks as well as methodology for channels of distribution. This concept helped farmers for cropping patterns and post harvesting as well. This helped for better management along with continuous fresh farm commodities to the end user.

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FACTORS IMPACTING ENGAGEMENT AT WORK: A LITERATURE REVIEW

Ashwini Shelke, Naim Shaikh

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By examining pertinent literature, the goal of this study is to comprehend the factors that can affect employee engagement at work. The article's summary of the review's findings is based on a thorough understanding of the literature that is currently accessible on the issue. Previous research has demonstrated the influence of a number of elements on workplace engagement, including communication, teamwork and collaboration, learning opportunities, career growth opportunities, fair pay transparency and honesty, workplace autonomy, employee appreciation, and employee health. As a result of this study's explanation of how specific characteristics affect workplace engagement, organizations can include these components into the working environment. This study focuses on elements that affect employee engagement and pleasure at work. The report specifically includes an overview of the research on the elements that promote workplace engagement.

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FINTECH AND BEYOND

Abhay Kabra, Apurva, Bharati Jadhav

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Fintech refers to the integration of technology into the financial services sector to enable novel and innovative methods of providing financial services. Blockchain technology, crowdfunding, mobile payments, and other concepts serve as examples. Fintech is reshaping how people access and interact with financial services by enhancing simplicity, transparency, and security. As the fintech business expands, fresh and creative solutions will emerge to meet the demands of the financial services industry.
Fintech was first employed in the 1990s, but it wasn't until 2014 that investors and business owners began to take notice of it. Fintech is the name given to financial technology. Of course, technological advancements have always had an impact on the financial sector, changing how it operates.
Fintech was first used in the 1990s, but investors and business owners didn't start to pay attention to it until 2014. Financial technology is known as fintech. Of course, the financial industry has always been affected by technological changes, which have altered how it functions. It is a method of providing financial services that makes use of mobile devices, computer software, and virtual currencies. It also holds true for the development and trading of cryptocurrencies (e.g., Bitcoin, Dogecoin, Ether).

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GAP ANALYSIS BETWEEN PASSENGERS EXPECTATIONS AND PERCEPTIONS OF KMT KOLHAPUR SERVICE QUALITY USING SERVQUAL APPROACH

Vinayak S Salokhe, Satish Pawar, Prashant Gundawar

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A fundamental strategic concern for businesses operating in the service sector is the provision of optimal services that are personalized to the needs, wants, wishes, and preferences of clients. The fundamental focus of management in firms is to raise service quality standards because doing so will increase customer satisfaction, which will then result in sustained competitive advantage. Therefore, in order to survive, maintain their ability to compete, and carry out customer satisfaction procedures, service organizations should evaluate the quality of the services they provide to the customers in order to become aware of the needs of those customers and to propose strategies for improving and promoting their service quality. Various approaches have been brought out to assess service quality in service organizations. The SERVQUAL approach, which is now being employed, is based on a genuine understanding of the customer's perception of the service quality that was supplied in comparison to the ideal circumstance. In order to evaluate the quality of a service, it is crucial to analyze and compare service providers' opinions and determine whether they are consistent with consumers' opinions. The SERVQUAL model is utilized in the current study to identify the discrepancy between expectations and perceptions of the services offered by KMT Public Road Transport, and it makes an effort to suggest some ways to narrow the discrepancy. Using the SERVQUAL methodology, the 5 SERVQUAL dimensions of tangibility, empathy, assurance, reliability, and responsiveness were investigated among 388 customers. Results show that tangibility and reliability consumer expectations are not being met across all dimensions, and there is a large discrepancy between what customers perceive and what they expect.

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GO TO MARKET STRATEGY: AN IMPORTANT PHASE FOR STARTUPS

Gururaj Dangare, Sandeep Pachpande

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When you're trying to launch a brand-new product into the market, this is mostly true. When resources are few, competition is fierce, and deadlines are looming, you need something to lean on and serve as a reminder that you are on the right track. The last thing you want to do when launching a new product is to do it without the proper go-to-market strategy structure. Without proper planning, it is impossible to tell if you are pursuing the wrong audience, entering a market too early or too late, or concentrating on one that is oversaturated with similar solutions and you do not need to take the risk of losing time and assets on the introduction of an unsuccessful product. One of the best methods to do it is through what is known as a go-to-market plan. This study goes above and beyond simple repetition. It serves as a guide to assist you in introducing a new product, updating your brand, or selecting a different target market. The goal of this study is to define the go-to-market strategy for start-up companies. Researchers will discuss what a go-to-market strategy is, why startups need one, and how to create one.

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IMPACT OF OUTDOOR HOARDING ADVERTISEMENTS ON CONSUMER BUYING BEHAVIOUR

Santosh M. Shinde, Sachin Shankarrao Hatole, Chandrakant Thorat

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The article studies the impact of outdoor hoardings advertisements on Consumer buying Behaviour. The study was conducted on 200 consumers from Pune City, Maharashtra, India. The data was collected through a questionnaire method where respondents were asked to give their opinion about various hoardings in different areas and the advertisements that are being seen on them. The main objective of the study was to find the impact of hoardings on consumer's buying behaviour. For the purpose of this study a quantitative research design was used wherein the researcher used a questionnaire to gather the data from the respondents. Results show that most of the respondents prefer a hoarding with clear message than a hoarding with mixed up message. People also prefer advertisements carried out by the private sector rather than local government authorities.

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IMPACT OF REAL ESTATE REGULATORY AUTHORITY (RERA) ACT 2016

Amol Godge, Jalindar Gandal, Atul Kumar

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Since a long time, there have been a greater number of calls for better transparency and accountability in real estate transactions. The laws were too ambiguous, the recourse methodologies opaque, the homebuyers unorganized, and the legal process overburdened. According to the Press note report released by Real Estate Regulation and Development Act (RERA) was approved by the Cabinet in May 2016. Real estate is a state-owned entity, and its execution and operations must be executed by every single state and government separately.  It also has a reserved right to make necessary changes in the law if necessary. In India, Maharashtra is the first state who has implemented Real Estate Regulation and Development Act for the first time with effect from April 1, 2017. This is most important to implement because in Maharashtra, Mumbai is the leading real estate market in India it has residential as well as commercial properties. Hence, the implementation of this act in Maharashtra significantly plays an important role. So, what were the consequences of the implementation of the Real Estate Regulation and Development Act on the real estate market? This paper reviews the impact of Real Estate Regulatory Authority (RERA) Act 2016.

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INDUSTRY 5.0: ANALYSIS, APPLICATIONS AND PROGNOSIS

Shweta Joglekar, Sachin Kadam, Sonali Dharmadhikari

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Industries are the major forces behind economic growth. However, the industries and its workers are directly impacted by changes brought about by the technological revolutions.   
Industry 4.0, is here for the last one decade and is still growing in attention and acceptance throughout the world. It integrates the real world with its "virtual twins." Industry 4.0 has revamped the production systems by improving the operational effectiveness and developed novel business models, products and services. Industry 4.0 focuses on increasing the productivity and sustainability of industrial processes and emphasizes on both, viz digitalization and digitization of systems which may further lead to improvements. Many countries have invested significantly to harness its benefits and a substantial amount of research has been carried out into creating and implementing Industry 4.0 technologies.  
A new industrial paradigm called Industry 5.0 emerged very shortly after Industry 4.0, sparking discussions regarding the new paradigm's purpose and justifications for its use. Industry 4.0 is less focused on humans and more on machines and systems. As a result, various countries have initiated to design and develop the human-centric aspect of technologies, systems, and services, known as Industry 5.0. It is a shift in paradigm that will place less emphasis on technology and will impact and influence societal transformation. Industry 4.0 is driven by technology whereas Industry 5.0 is driven by value. Human welfare, sustainability and resilience will be the area of focus of Industry 5.0. It is conceived as an expansion of Industry 4.0 with a social and environmental component. The coexistence of two Industrial Revolutions viz 4.0 and 5.0, raises issues, which calls for debates and explanations.
This paper aims to discuss Industry 5.0, analyze its potential opportunities and applications, explain the various technologies enabling it, focus on inherent challenges in its implementation, and discuss its prospects.

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MEASURING FINANCIAL PERFORMANCE OF NSE LISTED SELECTED FERTILIZER COMPANIES IN INDIA BASED ON ALTMAN’S Z SCORE

Nilambari Moholkar, Amey Choudhari

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This study focuses on eight selected leading fertilizer companies in India listed on the National Stock Exchange (NSE). The aim of the study is to assess the financial performance of the selected companies in the past five years. Mostly, the health of the companies is assessed using traditional methods such as ROIC, EPS, ROA, ROS and ROE. These traditional models do not accurately predict whether the companies are heading for bankruptcy. In this study, data from eight companies - Coromandel International, Chambal Fertiliser, Gujrat Narmada Valley Fertilizers and Chemicals, Deepak Fertilizers and Petrochemicals, Fertilizers and Chemicals Travancore, Tata Chemicals, National Fertilizers and Rashtriya Chemicals and Fertilizers - are analyzed using the Altman’s Z Score. Financial stability is calculated based on Altman's Z Score and to foresee if the company is not heading towards bankruptcy.  This study supports the claim that Altmans Z Score accuracy is over 80%. The trend analysis in this study provides a meaningful result for predicting the financial performance of selected companies.

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ORGANIZATIONAL CULTURE PERSUADE ON EMPLOYEES CONTRIBUTION IN MANAGEMENT

Dilip Aher, Arun Pardhi, Sham Bachhav

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The purpose of this research is to investigate the managerial culture in the industries, and its effects on the employee involvement in Management to make all kinds of the decision. Also, to study and investigate the managerial culture and affect the encouragement of employee contribution in management. Employee involvement is an essential concept to appreciate and illustrate the nature of association between the manager and its employee. Both the parties collectively take decisions for automation, modification, expansion which is always beneficial for the organization. The employee’s involvement can add to the belief and increase the good association between employer and employee. Due to enhancement of organizational ethos, it helps for the judgment building process and improves the governance style effectively. The administration and employees may exchange information, ideas, and proposals for organizational growth through employee engagement in work-related choices thanks to the research work.

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RECENT TRENDS IN CROP IDENTIFICATION AND ANALYSIS BY USING REMOTE SENSING AND GIS

Ajay D. Nagne, Pradnya L. Awate

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Precision agriculture (PA) is a farming technique that utilizes information technology to determine the specific needs of crops and soil for optimal health and productivity. With the recent advancement in high resolution satellite imagery, remote sensing has been implemented in various PA applications, such as monitoring crop yields, mapping soil, monitoring crop health, managing diseases and pests, assessing water stress, and controlling fertility rates. This paper investigates the advantages of employing various crop identification and analysis strategies. The identified strategy involves pre-processing captured data using a variety of methods and collecting crop data from a wide variety of satellite platforms. Various crop identification strategies have been identified and analysed using various techniques.

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RECENT TRENDS IN FLOOD MAPPING TECHNIQUES USING REMOTE SENSING AND GIS: A REVIEW

Anuradha M. Sangwai, Ajay D. Nagne

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Remote sensing (RS) and Geographic Information System (GIS) are used to evaluate the flood risk zone. This paper is based on understanding of various recent trends techniques used in flood mapping to know the flood risk and vulnerability. In this regard, studied the various literature articles where in some of them proposes, multi-criteria, hydrodynamic, and various AI models and its techniques and frequency models. With these models we are able to evaluate the expected flood risk zone. Flood maps and digital elevation models (DEM) can be derived with satellite data which is helpful for decision making. The effective use of suitable technique and implementation of flood management strategies resulting in reduced flood impact. Remote sensing and GIS is a mechanism for finding flood risk mitigation plans.  

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ROLE AND POTENTIAL OF BIG DATA IN DIGITAL MARKETING – A LITERATURE REVIEW

Ashok S. Deokar, Satish N Pawar

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The way businesses run has drastically changed since the advent of the Internet and digital media. Consumers spend a significant portion of their life online and primarily profit from it, which significantly alters both consumer behaviour and corporate marketing strategies. Big data has several advantages and can be quite important in digital marketing. The increased use of digital channels by customers is a result of technological improvements, which also enable marketers to collect excessive amounts of data about consumers, store that data, and utilize it whenever and however they see fit. Big data helps organizations identify the unmet needs and expectations of customers so they can succeed in business long-term. Despite the significance of big data analytics for business marketing, there is little research on this topic. The goal of the research paper is to explain the role and potential of big data in the perspective of digital marketing to add to the body of knowledge. To accomplish this goal, a thorough analysis of the literature that covers big data's definition, elements, sources, function in digital environments, and applications in business is conducted.

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ROLE OF ACADEMICIANS IN DEVELOPING HIGHER EDUCATION SYSTEM IN INDIA

Chandrakant Thorat, Drishti Kaj, Dhananjay Deshpande

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The role of academics in developing and reforms of the higher education system has been analysed. There are many international studies which have been conducted to have a good understanding about the academics’ role in building the higher education system in India. The current study is based on a sample size of 50 principals of higher educational institutions who are from leading educational institutions in Pune City, Maharashtra, India. A structured questionnaire was prepared using Google Forms and was circulated among the sample of 50 academicians (principles of higher educational institutions) using convenience sampling. The results of the study indicate that the role of the academicians in developing the system is enhancing and should be improved further.

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ROLE OF NEW EMERGING TECHNOLOGIES IN RECRUITMENT AND SELECTION PROCESS

Zameerahmed S. Mulla, LambodarSaha, Neve Jayant Prabhakar

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The recruitment and selection process has been revolutionized by the advent of new emerging technologies. These technologies have enabled employers to broaden their search for talent, shorten the time-to-hire and streamline administrative processes. This has allowed recruiters to focus more on candidate assessment and creating a better hiring experience. One of the most important technology advancements in recruitment is cloud computing. Cloud computing enables recruiters to access data quickly and easily, allowing them to make decisions faster. It also allows employers to store large amounts of data securely in one place, making it easier to analyze trends, identify areas for improvement and track results over time. Another major trend in recruitment today is artificial intelligence (AI). AI can automate mundane tasks such as screening resumes and conducting phone interviews, freeing up recruiters to focus on more important aspects of the hiring process. The current paper studies the role of new emerging technologies in recruitment and selection process. The current study is based on a survey conducted on 60 employees of the HR departments in IT organizations in Pune City, Maharashtra, India.  The findings reveal that a majority of the respondents believed that new technologies they have made recruitment and selection process more efficient and cost-effective and that they have had a positive impact on the selection and recruitment processes. 

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ROLE OF SELF -EFFICACY IN RELATION TO PERCEIVED ORGANIZATIONAL SUPPORT AND EMPLOYEE ENGAGEMENT

Asita Ghewari

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The goal of the study was to determine the strength of the link between employee engagement and perceived organisational support, as well as the mediation role of self-efficacy. Data from the workers in the manufacturing and service sectors were gathered using a self-administered report for this descriptive cross-sectional study. According to the study's findings, an employee's impression of support has a favourable impact on how engaged they are at work. In addition, research shows that self-efficacy modulates the link between employee engagement and perceived organisational support. This study shows that corporate support increases employee engagement and boosts confidence.

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SIGNIFICANCE OF CORPORATE COMMUNICATION AT WORKPLACE AND ITS IMPACT ON EMPLOYEE ENGAGEMENT

Gopa Das, Shubhangee Ramaswamy

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Success of any organization can be significantly impacted by communication, which is an effective instrument. Employee engagement, workplace productivity, and corporate growth can all be enhanced by effective communication. A productive workforce is built on effective communication. The most important investment a company makes is in its employees, who ultimately make the difference between the firm succeeding or failing. Engaged employees are more devoted and loyal, which is necessary for the success of goals and the success of the company. The purpose of this study is to investigate the relationship between employee engagement and communication.

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SIGNIFICANCE OF DISTANCE EDUCATION AND E LEARNING IN HIGHER EDUCATION SYSTEM IN INDIA

Nilesh Anute, Harishchandra Patil

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The present research focuses on the significance of distance education and e-learning in higher education from the perspectives of students and teachers. It seeks to understand the advantages and challenges of these modalities from both perspectives, as well as identify strategies for successful implementation. The research uses quantitative surveys, and case studies. Findings suggest that distance education and e-learning are perceived positively by most students and teachers, although there remains some resistance among certain categories of individuals. Recommendations include providing adequate training and support, better incentives for faculty members, and increased access to technology. 

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SIGNIFICANCE OF FINANCIAL PLANNING AND FORECASTING FOR INDIAN MULTINATIONAL COMPANIES

Rahul Pralhadrao More, Prakash M. Kene, Vandana H Shinde

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The organization is not just a single entity, but a collection of people who need to work together to achieve the desired objectives. For this purpose, it is necessary for the company to develop and present a plan that lays out direction and sets goals. The objective of an estimate is to provide information on what resources may be needed in order for the company to execute its strategy successfully. Financial planning can help organizations in managing cash flow, investment opportunities and liabilities. Financial planning and forecasting is the process of setting goals, forecasts, resource requirements and other indicators – to reach them using a reasonable budget. The estimates reveal how much funding the organization needs from its customers or investors so that it can achieve its strategic objectives. Corporate finance is one part of management accounting, which refers to all aspects of financial reporting containing information about assets, liabilities and financial results.  The current study deals with the significance of planning and forecasting for Indian Multinational Corporations. The study was carried out based on a survey of 100 finance department employees of 10 leading MNCs who have offices in Pune & Mumbai. The results of the study indicate that Indian MNCs are looking forward to improving their financial planning and projections, which will enable them to make better decisions that can help them achieve their goals.

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TO STUDY THE SUBSTANTIAL INFLUENCE OF INVESTOR’S PERCEPTION AND BEHAVIOUR ON MUTUAL FUND INVESTMENT- REVIEW OF LITERATURE

Ashwini Shankar Kadam, P. V. Sathe, Nilesh Limbore

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A mutual fund is a particular kind of expertly managed collective investment scheme that generates revenue from numerous people to buy securities. Investors' perceptions of the key measures swings, stock market declines, mutual fund issues, reasons for choosing a certain firm, considerations when choosing a mutual fund, and satisfaction with mutual funds are on the middle side. The study is based on secondary data from a review of the literature and investigates how well-informed, how they feel about mutual funds, what they like, and how satisfied they are with them. The findings of the research will be used to analyse mutual funds further extensively and to select the best mutual funds possible in order to maximize returns.

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YOGA AND TOURISM: A PHENOMENOLOGICAL ANALYSIS OF INTENTIONS

Atul Kamthe, Yuvraj Lahoti

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Even though yoga tourism is a niche market in India, it is expanding and changing. Improved health and wellness are becoming increasingly important to people all over the world. New business opportunities in this underserved market can be opened by gaining an understanding of their requirements, attitude, and behavior toward yoga tourism. With the rise of the "travel to feel well" trend, yoga tourism has emerged and grown. The reasons for yoga tourism were discussed and explained in this study. The primary data from 421 respondents were gathered through the use of a questionnaire that was developed in a structured and unambiguous manner. The study found that tourists are more likely to participate in yoga tourism when they are pleased, curious about culture, spirituality, and religion.

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